VTC Experts

Business

Advertising, New Media and Brand Management

Name: MOK Yin-mung, Glenda
Position: Senior Lecturer,
Department of Business,
Hong Kong Institute of Vocational Education (Tsing Yi)
Tel: 2436 8471
Fax: 2434 5703
Email: gmok@vtc.edu.hk
Language Spoken: English and Cantonese
Field of Expertise: Advertising practices in Hong Kong, Integrated marketing communications, Creative strategy and execution, Brand strategy and management

Name: KWOK Yick-kan, Raptor
Position: Assistant Professor,
Department of Design and Architecture,
Technological and Higher Education Institute of Hong Kong
Tel: 3890 8310  
Email: raptork@thei.edu.hk
Language Spoken: English and Cantonese
Field of Expertise: Advertising strategy, Integrated marketing communications, Mobile and social media advertising, Copywriting, Brand strategy, Business and design management, User experience design

Membership of Professional Bodies:

• Full Member, Chartered Society of Designers