VTC Experts

Business

Advertising, New Media and Brand Management

Name: Dr CHEUNG Pun-sin, Benson
Position:
Associate Professor,
Department of Design,
Faculty of Design and Environment,
Technological and Higher Education Institute of Hong Kong (Chai Wan Campus)
Tel: 3890 8374
Email: bpsc@thei.edu.hk
Language Spoken: English, Cantonese and Putonghua
Field of Expertise:
Advertising practices in Hong Kong, Integrated marketing communications, Creative strategy and execution, Copywriting, Brand strategy, Business and design management, Design research and design professionalism

Membership of Professional Bodies:

• Board of Directors, Hong Kong Design Centre (2015 – present)
• Chairman, The Chartered Society of Designer, Hong Kong (2015 – present)
• Founding Board Member, Hong Kong Federation of Design Association

Name: MOK Yin-mung, Glenda
Position:
Senior Lecturer,
Department of Business,
Hong Kong Institute of Vocational Education (Tsing Yi)
Tel: 2436 8471
Fax: 2434 5703
Email: gmok@vtc.edu.hk
Language Spoken: English and Cantonese
Field of Expertise:
Advertising practices in Hong Kong, Integrated marketing communications, Creative strategy and execution, Brand strategy and management