VTC Experts

Business

Advertising, New Media and Brand Management

Name: MOK Yin-mung, Glenda
Position:
Senior Lecturer,
Department of Business,
Hong Kong Institute of Vocational Education (Tsing Yi)
Tel: 2436 8471
Fax: 2434 5703
Email: gmok@vtc.edu.hk
Language Spoken: English and Cantonese
Field of Expertise:
Advertising practices in Hong Kong, Integrated marketing communications, Creative strategy and execution, Brand strategy and management