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Business Discipline
  1. Admission
  2. S6 Full time
  3. Higher Diploma
  4. Higher Diploma in Advertising and Media Communications

Higher Diploma in Advertising and Media Communications

Programme code BA114040

The following section presents the programme information offered in September 2024. Programme information for AY 2025/26 will be announced in early November 2024.
Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
IVE (Haking Wong)
Programme Aims
Advertising and new media emphasise to take a holistic and integrated view of a talented society and apply a communications mix that is a mobile-first approach, underpinned by traditional media, to engage and reach the right audience at the right time.
 
The programme specialises in strategic marketing communications and is proud to train students to become modern marketers with custom advertising and marketing pieces. The programme provides professional audio and visual facilities, computing software and hardware, for students’ classroom practice, and workplace learning and assessment.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.
Notes
  1. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

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