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Business Discipline

Higher Diploma in Advertising and Media Communications

Programme code BA114040

Duration of Study
2 Years
Mode of Study
Offering Campus(es) / Venue(s)
(Planned Places)
IVE (Haking Wong) - 30
Admission Score (For reference)  (Note 1)
Average Result : 14
Score Range : 10 - 16
Programme Aims
Advertising and new media emphasise to take a holistic and integrated view of a talented society and apply a communications mix that is a mobile-first approach, underpinned by traditional media, to engage and reach the right audience at the right time.
The programme specialises in strategic marketing communications and is proud to train students to become modern marketers with custom advertising and marketing pieces. The programme provides professional audio and visual facilities, computing software and hardware, for students’ classroom practice, and workplace learning and assessment.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.
  1. Admission score in 2023 refers to score of the best 5 HKDSE subjects, including Chinese Language and English Language of admitted students in 2023. For reference only.
    (Scoring scale: 5**=7 points; 5*=6 points; 5=5 points; 4=4 points; 3=3 points; 2=2 points; 1=1 point)
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.