Non-local Student Admissions

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Programme Advantages

Promising Career Prospects

Starting monthly salary of graudates from this programme, as Event Assistant, is around HK$15,000.

Practice-oriented Training for Cultivating Professionals in the Exhibition Industry

Integration of on-campus and off-campus practical training through project-driven approaches to comprehensively enhance students' hands-on skills and cultivate elite talent in exhibition industry.

Closely Connected with the Industry

Work closely with event organisers, PR companies and reowned exhibitors to groom students on event marketing skills through workplace attachments.

Promising Career Prospects

Starting monthly salary of graudates from this programme, as Event Assistant, is around HK$15,000.

Practice-oriented Training for Cultivating Professionals in the Exhibition Industry

Integration of on-campus and off-campus practical training through project-driven approaches to comprehensively enhance students' hands-on skills and cultivate elite talent in exhibition industry.

Closely Connected with the Industry

Work closely with event organisers, PR companies and reowned exhibitors to groom students on event marketing skills through workplace attachments.

Basic Information

The programme aims to provide students opportunities to execute their ideas from classroom learning on event management and digital promotion in real-life working environment. Participating in mega events or major exhibitions under the placement of Work-integrated Learning could prepare students for event profession.

Modules of Event Management for eSports and Wedding are provided to develop students’ talent in specialised event organising.

Mode of Study Full-time

Duration of Study 2 Years

Offering Campus(es) / Venue(s)

IVE (Kwun Tong / Tsing Yi)

Study Places IVE (Kwun Tong) - 25
IVE (Tsing Yi) - 25

Admission Score Average Result: 13 ¹
Score Range: 11 - 15 ¹

Professional Recognition

Students may join the Hong Kong Institute of Marketing as Student Member.

Remarks

Admission score in 2024 refers to score of the best 5 HKDSE subjects, including Chinese Language and English Language of admitted students in 2024. For reference only. (Scoring scale: 5** = 7 points; 5* = 6 points; 5 = 5 points: 4 = 4 points; 3 = 3 points; 2 = 2 points; 1 = 1 point).

Notes

The programme information is applicable to local applicants. For non-local applicants, please visit here.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.

Entrance Requirements

HKDSE

Chinese Language 2

English Language 2

Core/Elective Subject 2

VTC Diploma of Foundation Studies; OR
VTC Diploma of Vocational Education / VTC Diploma of Vocational Baccalaureate; OR
Diploma Yi Jin / Diploma of Applied Education; OR
Relevant and substantial work experience and/or prior qualification(s) obtained in or outside Hong Kong (e.g. assessed through recognition of prior learning and credit accumulation and transfer), with demonstrated ability to undertake sub-degree education; OR
Equivalent

Remarks

Applicants can use HKDSE Applied Learning (ApL) subjects (except ApL Chinese) for admission purpose. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an ApL subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively for admission purpose.
For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively; From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement (Subject to approval by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)). One Other Language subject can be counted for admission purpose.
An "Attained" in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at "Level 2" for admission purpose.
If one of the five HKDSE subjects is Citizenship and Social Development, the general entrance requirement would become "Attained" for Citizenship and Social Development and Level 2 or above in four other HKDSE subjects including Chinese Language and English Language. Besides, Level 2 or above in Mathematics Extended Part (Module 1 or Module 2) is also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. If applicants have taken both Module 1 and Module 2, either one of the modules (with a higher level) will be counted for admission purpose.
Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Higher Diploma programmes in VTC, subject to their BTEC and IGCSE results.
Applications with work experience and/or prior qualification(s) submitted will be assessed individually by the departments concerned.

Articulation / Employment

Articulation

Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):

Bachelor of Arts (Honours) in Public Relations and International Events Management

Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):

Northumbria University, UK: BSc (Hons) Global Business Management^#
[Not applicable to Mainland students]

^#It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.

Career Prospects

Graduates may be employed in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and eSports production, etc.

Curriculum

Marketing Essentials
Event Marketing and Etiquette
Digital Media, Video Production and Livestreaming for Event
Creative Project
Design Thinking and Entrepreneurship
Work-integrated Learning*
Vocational Chinese Communication: Putonghua Conversation and Reports
Essential Workplace Communication: Effective Oral Interaction
Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
IT Essentials - Business

Management
Business Statistics
Exhibition Design and Event Staging
Whole Person Development - Collaboration, Teamwork & Social Engagement
Creative Project
Design Thinking and Entrepreneurship
Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
Essential Workplace Communication: Digital Written Correspondence

Social Media Marketing for Businesses
Virtual and Hybrid Event Management
Design Thinking and Entrepreneurship
Work-integrated Learning*
Professional Workplace Communication: Storytelling and Job Search
Whole Person Development - Enhancing Competencies in the 21^st Century Workplace

Event Budgeting
Wedding Event
Customer Experience Management for Event
Enrichment Module A
Final Year Project
Work-integrated Learning*
Professional Workplace Communication: Proposal and Report Writing

Event and Exhibition Marketing in China
Public Relations and Sponsorship
Event Management for eSports
Final Year Project
Enrichment Module B
Professional Workplace Communication: Pitching and Persuasive Presentation

Remarks

Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.

Tuition Fees

1st Year Tuition Fees (HK$)

$32,500

2nd Year Tuition Fees (HK$)

$32,500

Remarks

The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two installments each year.
In addition to tuition fees, students will be required to pay other fees, such as caution money and students’ union annual fees. Students of Higher Diploma programmes will be required to pay the study package fees for Chinese & Putonghua modules.
Some students may be required to study bridging modules or enhancement programmes to support their study; or to attend additional training, industrial attachments, public examinations for which separate fees will be charged.
Tuition fees are subject to annual review. The tuition fee levels for 2nd Year will be reviewed subject to inflationary adjustments and other relevant factors.
The information listed above is only applicable to local students.

Programme Highlights

Proactively took part in the HKVTC Shop第二屆電商王大賽

Students participated in the HKVTC Shop 第二屆電商王大賽, showcasing their passion for live streaming. Two groups reached the finals, with one securing third place with their outstanding performance. The competition fostered teamwork and offered valuable learning experiences.

Fully committed to the internship

Students interned at Clockenflap, Hong Kong's largest outdoor music and arts festival, held annually at Central Harbourfront. They gained hands-on experience and observed the organization of major outdoor events.

Other Programmes

Higher Diploma in Real Estate and Property Management

Full-time S6 or above Higher Diploma

Programme Code BA114037

Higher Diploma in Event Marketing and Business Promotion

Programme Advantages

Promising Career Prospects

Practice-oriented Training for Cultivating Professionals in the Exhibition Industry

Closely Connected with the Industry

Promising Career Prospects

Practice-oriented Training for Cultivating Professionals in the Exhibition Industry

Closely Connected with the Industry

Basic Information

Professional Recognition

Entrance Requirements

Articulation / Employment

Curriculum

Tuition Fees

Programme Highlights

Proactively took part in the HKVTC Shop第二屆電商王大賽

Fully committed to the internship

Other Programmes

Higher Diploma in Real Estate and Property Management

Higher Diploma in Real Estate and Property Management (Medium of Instruction: Chinese (Cantonese))

Higher Diploma in Real Estate and Property Management (Medium of Instruction: Chinese (Putonghua))

Higher Diploma in Advertising and Media Communications

Higher Diploma in Human Resources and Talent Analytics

Higher Diploma in Marketing and Customer Analytics

Higher Diploma in Banking and Financial Analysis

Higher Diploma in Global Business Management with Languages

Higher Diploma in Artiste and Cultural Management

Higher Diploma in Management for Disciplined Services

Higher Diploma in Business with E-Commerce (Medium of Instruction: Chinese (Putonghua))

Higher Diploma in Aviation and Logistics

Higher Diploma in Aviation and Logistics (Medium of Instruction: Chinese (Putonghua))

Higher Diploma in Aviation Inflight and Passenger Services

Higher Diploma in Aviation Services and Transport Studies

Higher Diploma in Aviation Services and Transport Studies (Medium of Instruction: Chinese (Putonghua))

Higher Diploma in Business Administration and Management

Higher Diploma in Business Administration and Management (Medium of Instruction: Chinese (Putonghua))