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Business Discipline

Higher Diploma in Event Marketing and Business Promotion

Programme code BA114061

Duration of Study
2 Years
Mode of Study
Offering Campus(es) / Venue(s)
(Planned Places)
IVE (Kwun Tong) - 30
IVE (Tsing Yi) - 30
Admission Score (For reference)  (Note 1)
Average Result : 12
Score Range : 10 - 14
Programme Aims
The programme aims to provide students opportunities to execute their ideas from classroom learning on event management and digital promotion in real-life working environment. Participating in mega events or major exhibitions under the placement of Work-integrated Learning could prepare students for event profession.

Modules of Event Management for eSports and Wedding are provided to develop students’ talent in specialised event organising.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.
  1. Admission score in 2023 refers to score of the best 5 HKDSE subjects, including Chinese Language and English Language of admitted students in 2023. For reference only.
    (Scoring scale: 5**=7 points; 5*=6 points; 5=5 points; 4=4 points; 3=3 points; 2=2 points; 1=1 point)
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.