| Duration of Study | 2 Years |
| Mode of Study | Full-time |
| Offering Campus(es) / Venue(s) | |
| Programme Aims | The programme covers public relations theories and multimedia content production, aiming to enhance students’ creative thinking and build their professional skills in storytelling, PR and event planning. Students will participate in various simulated and real projects to gain relevant experience. |
| Professional Recognition | - Student membership of Hong Kong Public Relations Professionals' Association (PRPA)
- Student membership of the Association of Accredited Advertising Agencies of Hong Kong (HK4As)
- Student membership of Hong Kong Institute of Marketing (HKIM)
- Student membership of The Hong Kong Advertisers Association (HK2A)
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| Notes | - The programme information is applicable to local applicants. For non-local applicants, please visit here.
- Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
- The programme is an interdisciplinary collaboration, jointly offered by the Business and Design disciplines.
- The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
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