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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Diploma of Foundation Studies; OR VTC Diploma of Vocational Education / Diploma of Vocational Baccalaureate; OR Diploma Yi Jin; OR Equivalent.
The programme aims to provide students with professional training in marketing and to equip them with basic skills in data analytics on marketing management, especially with better utilization of technology for marketing analysis, planning and implementation. It covers major marketing aspects including marketing planning, online and social media marketing, marketing data analytics, promotion & marketing communications, customer relationship management, public relations & event management, which enable graduates to have a wide variety of choices for career development and academic articulation. The diverse scope of study enables graduates to have a wide variety of choices for career development and academic articulation.
Graduates are competent to take up positions in a wide range of marketing fields in public and private sectors. These include marketing executive, marketing planning coordinator, digital marketing executive, data analyst, marketing communications officer, advertising account executive, business development executive, sales executive, sales and marketing coordinator, brand management executive, marketing research officer, event planning executive, public relations executive and customer services officer.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
Students can join the Hong Kong Institute of Marketing as Student Member.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.