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Business Discipline

Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))

Programme code BA114061K

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
IVE (Tsing Yi)
Medium of Instruction
Chinese (Putonghua) (Except some modules in English)
Programme Aims
The programme aims to provide students opportunities to execute their ideas from classroom learning on event management and digital promotion in real-life working environment. Participating in mega events or major exhibitions under the placement of Work-integrated Learning could prepare students for event profession.

Modules of Event Management for eSports and Wedding are provided to develop students’ talent in specialised event organising.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.
Notes
  1. The programme information is applicable to local applicants. For non-local applicants, please visit here.
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
  3. The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.