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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Diploma of Foundation Studies; OR VTC Diploma of Vocational Education / Diploma of Vocational Baccalaureate; OR Diploma Yi Jin; OR Equivalent.
Advertising and new media emphasize to take a holistic and integrated view of a talented society and apply a communications mix that is a mobile-first approach, underpinned by traditional media, to engage and reach the right audience at the right time.
The programme specializes in strategic marketing communications and is proud to train students to become modern marketers with custom advertising and marketing pieces. The programme provides professional audio and visual facilities, computing software and hardware, for students’ classroom practice, and workplace learning and assessment.
Graduates are competent to develop their career in the fields of advertising/PR, marketing, and media. In advertising, media and PR firms, they can be employed as Advertising Officers, Account Executives, Designers, PR Officers, Social Media Content Developers, Event Planners, Youtubers, etc. In the marketing field, graduates can serve as Marketing Officers or Brand Executives. The career nature is challenging and highly diversified.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Students can join the Hong Kong Institute of Marketing as Student Member.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.