Higher Diploma in Advertising and Media Communications

Semester 1:

• Advertising Studio 1: Photography and Interactive Design
  
• Social Media Production and Management
  
• Marketing Communications
  
• Marketing Essentials
  
• Essential Workplace Communication: Effective Oral Interaction
  
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  
• IT Essentials - Business
  

Semester 2:

• Advertising Studio 2: Broadcasting, Media & Communications
  
• Business Statistics
  
• Digital Marketing Basics
  
• Public Relations and Event Marketing
  
• Vocational Chinese Communication: Putonghua Conversation and Reports
  
• Essential Workplace Communication: Digital Written Correspondence
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement
  
• Creative Project
  

Semester 3:

• Enrichment Module A
  
• Design Thinking and Entrepreneurship
  
• Legal Issues in Marketing and Advertising
  
• Creative Project
  
• Professional Workplace Communication: Storytelling and Job Search
  
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  

Semester 4:

• Accounting
  
• Animation and Character Design for Branding
  
• Consumer Behaviour
  
• Marketing Strategy
  
• Semiotics and Media Writing
  
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  
• Professional Workplace Communication: Proposal and Report Writing
  
• Final Year Project
  

Semester 5:

• Advertising Media Production
  
• Management
  
• Media Planning
  
• Services Marketing
  
• Web Analytics and Digital Marketing
  
• Final Year Project
  
• Professional Workplace Communication: Pitching and Persuasive Presentation
  
• Enrichment Module B
  

* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.