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Business Discipline

Higher Diploma in Advertising and Media Communications

Programme code BA114040

Semester 1:
  • Advertising Studio 1: Photography and Interactive Design
  • Social Media Production and Management
  • Marketing Communications
  • Marketing Essentials
  • Essential Workplace Communication: Effective Oral Interaction
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • IT Essentials - Business
Semester 2:
  • Advertising Studio 2: Broadcasting, Media & Communications
  • Business Statistics
  • Digital Marketing Basics
  • Public Relations and Event Marketing
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Essential Workplace Communication: Digital Written Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Creative Project
Semester 3:
  • Enrichment Module A
  • Design Thinking and Entrepreneurship
  • Legal Issues in Marketing and Advertising
  • Creative Project
  • Professional Workplace Communication: Storytelling and Job Search
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
Semester 4:
  • Accounting
  • Animation and Character Design for Branding
  • Consumer Behaviour
  • Marketing Strategy
  • Semiotics and Media Writing
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Professional Workplace Communication: Proposal and Report Writing
  • Final Year Project
Semester 5:
  • Advertising Media Production
  • Management
  • Media Planning
  • Services Marketing
  • Web Analytics and Digital Marketing
  • Final Year Project
  • Professional Workplace Communication: Pitching and Persuasive Presentation
  • Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.