Skip to main content
Open/Close Side Menu Open/Close Main Menu
Start of Content
Business Discipline

Higher Diploma in Advertising and Media Communications

Programme code BA114040

Curriculum
Semester 1 :
  • Advertising Studio 1: Digital Image Practice
  • Design Thinking and Entrepreneurship
  • Economics
  • New Media and Creative Writing
  • Marketing Essentials
  • English and Communication : Workplace interaction
  • IT Essentials - Business
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • Project 1
Semester 2 :
  • Advertising Studio 2: Broadcasting, Media & Communications
  • Data Analytics and Digital Marketing
  • Management
  • Marketing Communications
  • English and Communication : Workplace correspondence
  • Vocational Chinese Communication : Putonghua Conversation and Reports
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Project 1
Semester 3 :
  • Enrichment Module
  • Marketing Research
  • Media Planning
  • English and Communication : Reports
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Project 1
Semester 4 :
  • Animation for Social Media
  • Consumer Behaviour
  • Legal Issues in Marketing & Advertising
  • Strategic Marketing
  • User Experience and Art Directions in Advertising 1
  • English and Communication : Persuasive Presentation
  • Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
  • Project 2
Semester 5 :
  • Brand Management
  • PR and Event Promotion
  • Services Marketing
  • User Experience and Art Directions in Advertising 2
  • English and Communication : Promotional Materials
  • Project 2
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.