Semester 1:
- Advertising Studio 1: Photography and Interactive Design
- Social Media Production and Management
- Marketing Communications
- Marketing Essentials
- Essential Workplace Communication: Effective Oral Interaction
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- IT Essentials - Business
Semester 2:
- Advertising Studio 2: Broadcasting, Media & Communications
- Business Statistics
- Digital Marketing Basics
- Public Relations and Event Marketing
- Vocational Chinese Communication: Putonghua Conversation and Reports
- Essential Workplace Communication: Digital Written Correspondence
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- Creative Project
Semester 3:
- Enrichment Module A
- Design Thinking and Entrepreneurship
- Legal Issues in Marketing and Advertising
- Creative Project
- Professional Workplace Communication: Storytelling and Job Search
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
Semester 4:
- Accounting
- Animation and Character Design for Branding
- Consumer Behaviour
- Marketing Strategy
- Semiotics and Media Writing
- Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
- Professional Workplace Communication: Proposal and Report Writing
- Final Year Project
Semester 5:
- Advertising Media Production
- Management
- Media Planning
- Services Marketing
- Web Analytics and Digital Marketing
- Final Year Project
- Professional Workplace Communication: Pitching and Persuasive Presentation
- Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.
