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Business Discipline

Higher Diploma in Advertising and Media Communications

Programme code BA114040

Curriculum
Semester 1 :
  • Advertising Studio 1: Photography and Interactive Design
  • Economics
  • Marketing Communications
  • Marketing Essentials
  • English and Communication : Workplace Interaction
  • IT Essentials - Business
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
Semester 2 :
  • Advertising Studio 2: Broadcasting, Media & Communications
  • Business Statistics
  • Digital Marketing Basics
  • Public Relations and Event Marketing
  • English and Communication : Workplace Correspondence
  • Vocational Chinese Communication : Putonghua Conversation and Reports
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Creative Project
Semester 3 :
  • Enrichment Module
  • Design Thinking and Entrepreneurship
  • Legal Issues in Marketing and Advertising
  • English and Communication : Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Creative Project
Semester 4 :
  • Accounting
  • Animation and Character Design for Branding
  • Consumer Behaviour
  • Marketing Strategy
  • Semiotics and Media Writing
  • English and Communication : Reports
  • Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
  • Final Year Project
Semester 5 :
  • Advertising Media Production
  • Management
  • Media Planning
  • Services Marketing
  • Web Analytics and Digital Marketing
  • English and Communication : Promotional Materials
  • Final Year Project
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.