Semester 1 :
- Advertising Studio 1: Photography and Interactive Design
- Economics
- Marketing Communications
- Marketing Essentials
- English and Communication : Workplace Interaction
- IT Essentials - Business
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
Semester 2 :
- Advertising Studio 2: Broadcasting, Media & Communications
- Business Statistics
- Digital Marketing Basics
- Public Relations and Event Marketing
- English and Communication : Workplace Correspondence
- Vocational Chinese Communication : Putonghua Conversation and Reports
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- Creative Project
Semester 3 :
- Enrichment Module A
- Design Thinking and Entrepreneurship
- Legal Issues in Marketing and Advertising
- English and Communication : Persuasive Presentations
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Creative Project
Semester 4 :
- Accounting
- Animation and Character Design for Branding
- Consumer Behaviour
- Marketing Strategy
- Semiotics and Media Writing
- English and Communication : Reports
- Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
- Final Year Project
Semester 5 :
- Advertising Media Production
- Management
- Media Planning
- Services Marketing
- Web Analytics and Digital Marketing
- English and Communication : Promotional Materials
- Final Year Project
- Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.
