Higher Diploma in Advertising and Media Communications Programme

Programme code BA114040

The following section presents the programme information offered in September 2024. Programme information for AY 2025/26 will be announced in early November 2024.

Articulation

Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):

Bachelor of Arts (Honours) in Digital Advertising
Bachelor of Arts (Honours) in Public Relations and International Events Management

Graduates may pursue relevant degrees locally or overseas. They may also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :

Coventry University, UK: BA (Hons) International Marketing^#
Northumbria University, UK: BSc (Hons) Global Business Management
Sheffield Hallam University, UK: BA (Hons) Business Management

^#It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.

Career Prospects

Graduates may be employed in the fields of advertising / PR, marketing, and media. In advertising, media and PR firms, they may be employed as Advertising Officers, Account Executives, Designers, PR Officers, Social Media Content Developers, Event Planners, Youtubers, etc. In the marketing field, graduates may be employed as Marketing Officers or Brand Executives. The career nature is challenging and highly diversified.

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