Skip to main content
Open/Close Side Menu Open/Close Main Menu
Start of Content
Business Discipline

Higher Diploma in Advertising and Media Communications

Programme code BA114040

Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • Bachelor of Arts (Honours) in Digital Advertising; and
  • Bachelor of Arts (Honours) in Public Relations and International Events Management.

Graduates may pursue relevant degrees locally or overseas. They may also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
  • Coventry University, UK: BA (Hons) International Marketing#
  • Northumbria University, UK: BA (Hons) Business and International Management
  • Sheffield Hallam University, UK: BA (Hons) Business Management

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Career Prospects
Graduates may be employed in the fields of advertising / PR, marketing, and media. In advertising, media and PR firms, they may be employed as Advertising Officers, Account Executives, Designers, PR Officers, Social Media Content Developers, Event Planners, Youtubers, etc. In the marketing field, graduates may be employed as Marketing Officers or Brand Executives. The career nature is challenging and highly diversified.