Higher Diploma in Digital Fashion Branding and Buying (Medium of Instruction: Chinese (Putonghua))

Semester 1:

• Creative and Design Thinking⁺
  
• Fashion Design and CAD⁺
  
• Fashion Familiarization Studies⁺
  
• Fashion Materials and Sustainability⁺
  
• Fashion Trend Analysis⁺
  
• Online Offline Fashion Marketing and Branding⁺
  
• Essential Workplace Communication: Effective Oral Interaction⁺
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement⁺
  
• IT Essentials – Media⁺
  

Semester 2:

• Cultural Studies⁺
  
• Fashion Buying Planning
  
• Fashion Omnichannel Management: Retail & eCommerce
  
• Contemporary Fashion Visual Merchandising
  
• Fashion Technology & Visual Studies
  
• Vocational Chinese Communication: Putonghua Conversation and Reports
  
• Essential Workplace Communication: Digital Written Correspondence⁺
  
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness (Part 1)⁺
  

Semester 3:

• Aesthetics and Semiotics⁺
  
• Fashion Event Planning
  
• Professional Workplace Communication: Storytelling and Job Search
  
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness (Part 2)⁺
  
• Enrichment Module A⁺
  

Semester 4:

• Fashion Merchandising, Sourcing and Analytics
  
• Fashion Consumer Behaviour
  
• Digital Fashion Marketing and Branding
  
• Fashion Styling and Photography
  
• Graduation Project: Research Planning and Proposal
  
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  
• Professional Workplace Communication: Proposal and Report Writing⁺
  
• Enrichment Module B⁺
  

Semester 5:

• Fashion Entrepreneurship in Branding and Design
  
• Spatial Design & 3D Studies
  
• Fashion Business Development in China
  
• Industry Process for Fashion Branding and Buying
  
• Graduation Project: Production
  
• Professional Workplace Communication: Pitching and Persuasive Presentation
  
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace⁺
  

Modules Across Semesters:

• Industrial Attachment
  

 
⁺Modules to be delivered in English
 
Students may apply scholarships to attend overseas short course or exchange programme, subject to academic and interview performance and availability of scholarship funding.