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Design Discipline

Higher Diploma in Advertising Design

Programme code DE114101

The following section presents the programme information offered in September 2021. Information of programmes to be offered in academic year 2022/23 will be announced later.
Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
HKDI
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education / Diploma of Vocational Baccalaureate; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  4. Upon completion of the Diploma of Vocational Baccalaureate (DVB) Programmes, students can progress to higher diploma programmes in VTC, subject to their BTEC and IGCSE results.
Programme Aims
The Higher Diploma in Advertising Design aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills.

Students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing.
 
Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.
Career Prospects
Graduates can work from entry level to  following positions :
Creative director, art director, copywriter, digital marketer, promotion and event manager, studio and production manager, brand manager, web designer, visualiser, digital designer, online advertising designer and social media executive.
Articulation
Graduates can pursue relevant degrees locally or overseas.

They are eligible to apply for admission to top-up degree programmes offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
  • The Coventry University, UK :
    1. BA(Hons) Graphic Design#
      (Registration Number of Non-local Higher and Professional Education: 252951)

# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.

Graduates are eligible to apply for admission to top-up degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • BA (Hons) in Advertising
Graduates can also apply for admission to relevant degree programmes of local universities. Some examples are :
  • City University of Hong Kong : BA Creative Media
  • Hong Kong Baptist University : BCOMM (Hons) - Public Relations and Advertising Major
  • The Chinese University of Hong Kong : BSSc in Journalism and Communication
  • The Hong Kong Polytechnic University :
    1. BA (Hons) in Communication Design
    2. BA (Hons) in Advertising Design
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Advertising Design offered by HKDI are highly recognised by professional bodies, advertising and design industries.

Students are eligible to apply for student memberships of major design organisations, e.g. D&AD, Hong Kong Designers Association, HK4As, The One Club for Creativity (USA)  etc.
Notes
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.