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Design Discipline

Higher Diploma in Digital Fashion Branding and Buying

Programme code DE114309

The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
HKDI
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Diploma of Foundation Studies; OR VTC Diploma of Vocational Education / Diploma of Vocational Baccalaureate; OR Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  4. Upon completion of the Diploma of Vocational Baccalaureate (DVB) Programmes, students can progress to higher diploma programmes in VTC, subject to their BTEC and IGCSE results.
Programme Stream
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
  • Higher Diploma in Digital Fashion Branding and Buying (Buying and Omnichannel Management)
  • Higher Diploma in Digital Fashion Branding and Buying (Product Development and Sustainability)
  • Higher Diploma in Digital Fashion Branding and Buying (Visual Merchandising and Digital Branding)
The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability in specific streams.
Programme Aims
This programme consists of a wide range of interesting and practical fashion-related activities, including global fashion buying, fashion e-marketing, fashion event planning, sustainable fashion product development and sourcing, visual merchandising and display design, and fashion e-commerce to enrich students’ experience related to the global fashion industry.
 
The programme also emphasizes on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Career Prospects
Graduates may be employed as fashion buyer, digital fashion marketers, digital fashion brand executives, fashion event planner, visual merchandiser, sustainable fashion development officer, fashion e-commerce content designer, e-commerce specialist, fashion project officer, fashion display designer, and fashion product merchandiser and developer.
Articulation
Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):
  • Nottingham Trent University, UK: BA (Hons) International Fashion Business#
    (Registration Number of Non-local Higher and Professional Education: 251505)

# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.


Graduates are eligible to apply for admission to top-up degree programme offered by:
  • Technological and Higher Education Institute of Hong Kong (THEi): BA (Hons) in Fashion Design / BA (Hons) in Advertising

Graduates can also apply for admission to relevant degree programmes of local university:
  • The Hong Kong Polytechnic University: BA (Hons) Scheme in Fashion and Textiles

Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
Students are eligible to apply for student or ordinary membership of the Hong Kong Designers Association (HKDA), the Hong Kong Institute of Textile and Apparel (HKITA), and the Society of Dyers and Colourists (SDC).
Notes
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.