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Design Discipline

Higher Diploma in Digital Fashion Branding and Buying

Programme code DE114309

The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Curriculum
Semester 1 (Common Modules) :
  • English and Communication: Workplace Interaction
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Information Technology Essentials - Design
  • Creative and Design Thinking
  • Fashion Design and CAD
  • Fashion Familiarization Studies
  • Fashion Materials and Sustainability
  • Fashion Trend Analysis
  • Online Offline Fashion Marketing and Branding
Semester 2 :
Higher Diploma in Digital Fashion Branding and Buying (Buying and Omnichannel Management) :
  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • Aesthetics and Semiotics
  • Fashion Plus: Presentation and Communication Practice
  • Technology for Fashion Branding and Buying
  • Fashion Buying : Planning
  • Fashion Omnichannel Management : Retail & E-commerce
  • Expanded Studies : Collaborative Community Project
Higher Diploma in Digital Fashion Branding and Buying (Product Development and Sustainability):
  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • Aesthetics and Semiotics
  • Fashion Plus: Presentation and Communication Practice
  • Technology for Fashion Branding and Buying
  • Fashion Merchandising Business
  • Pattern Design and Development with CAD Applications
  • Expanded Studies : Collaborative Community Project
Higher Diploma in Digital Fashion Branding and Buying (Visual Merchandising and Digital Branding):
  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • Aesthetics and Semiotics
  • Fashion Plus: Presentation and Communication Practice
  • Technology for Fashion Branding and Buying
  • Contemporary Fashion Visual Merchandising
  • Two-Dimensional Studies
  • Expanded Studies : Collaborative Community Project
Semester 3 :
Higher Diploma in Digital Fashion Branding and Buying (Buying and Omnichannel Management):
  • English and Communication : Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Cultural Studies
  • Fashion Branding and Event Planning
  • Enrichment Module A
Higher Diploma in Digital Fashion Branding and Buying (Product Development and Sustainability ):
  • English and Communication : Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Cultural Studies
  • Fashion Branding and Event Planning
  • Enrichment Module A
Higher Diploma in Digital Fashion Branding and Buying (Visual Merchandising and Digital Branding):
  • English and Communication : Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Cultural Studies
  • Fashion Branding and Event Planning
  • Enrichment Module A
Semester 4 :
Higher Diploma in Digital Fashion Branding and Buying (Buying and Omnichannel Management):
  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Fashion Entrepreneurship and Research Practices
  • Fashion Buying: Styling and Collection Planning
  • Fashion Consumer Behaviour
  • Fashion Evolution and Appreciation
  • Expanded Studies : Master Class / Seminars
  • Final Integrated Project : Proposal
  • Enrichment Module B
Higher Diploma in Digital Fashion Branding and Buying (Product Development and Sustainability):
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • English and Communication : Reports
  • Fashion Entrepreneurship and Research Practices
  • Fashion Product Design and Development
  • Fashion Product Digital Presentation
  • Expanded Studies : Master Class / Seminars
  • Final Integrated Project: Proposal
  • Enrichment Module B
Higher Diploma in Digital Fashion Branding and Buying (Visual Merchandising and Digital Branding):
  • English and Communication : Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Fashion Entrepreneurship and Research Practices
  • Fashion Consumer Behaviour
  • Fashion Styling and Photography
  • Visual Merchandising Drawing and CAD
  • Expanded Studies: Master Class / Seminars
  • Final Integrated Project: Proposal
  • Enrichment Module B
Semester 5 :
Higher Diploma in Digital Fashion Branding and Buying (Buying and Omnichannel Management):
  • English and Communication: Promotional Materials
  • Fashion Globalization and China Studies
  • Industry Processes for Fashion Branding and Buying
  • Digital Fashion Marketing and Branding
  • Fashion Analytics
  • Retail Environment Studies
  • Final Integrated Project: Research and Development
Higher Diploma in Digital Fashion Branding and Buying (Product Development and Sustainability):
  • English and Communication: Promotional Materials
  • Fashion Globalization and China Studies
  • Industry Processes for Fashion Branding and Buying
  • Global Sourcing and Supply Chain Management
  • Material and Apparel Analysis
  • Quality and Compliance Management
  • Final Integrated Project : Research and Development
Higher Diploma in Digital Fashion Branding and Buying (Visual Merchandising and Digital Branding):
  • English and Communication : Promotional Materials
  • Digital Fashion Marketing and Branding
  • Fashion Globalization and China Studies
  • Industry Processes for Fashion Branding and Buying
  • Retail Environment Studies
  • Spatial Design and Three-dimensional Studies
  • Final Integrated Project : Research and Development
Modules Across Semesters :
  • Industrial Attachment
Students may apply scholarships to attend overseas short course or exchange programme, subject to academic and interview performance and availability of scholarship funding.