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Design Discipline

Higher Diploma in Digital Fashion Branding and Buying

Programme code DE114309

Curriculum
Semester 1:
  • Creative and Design Thinking
  • Fashion Design and CAD
  • Fashion Familiarization Studies
  • Fashion Materials and Sustainability
  • Fashion Trend Analysis
  • Online Offline Fashion Marketing and Branding
  • Essential Workplace Communication: Effective Oral Interaction
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • IT Essentials - Media
Semester 2:
  • Cultural Studies
  • Fashion Buying Planning
  • Fashion Omnichannel Management: Retail & eCommerce
  • Contemporary Fashion Visual Merchandising
  • Fashion Technology & Visual Studies
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Essential Workplace Communication: Digital Written Correspondence
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness (Part 1)
Semester 3:
  • Aesthetics and Semiotics
  • Fashion Event Planning
  • Professional Workplace Communication: Storytelling and Job Search
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness (Part 2)
  • Enrichment Module A
Semester 4:
  • Fashion Merchandising, Sourcing and Analytics
  • Fashion Consumer Behaviour
  • Digital Fashion Marketing and Branding
  • Fashion Styling and Photography
  • Graduation Project: Research Planning and Proposal
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Professional Workplace Communication: Proposal and Report Writing
  • Enrichment Module B
Semester 5:
  • Fashion Entrepreneurship in Branding and Design
  • Spatial Design & 3D Studies
  • Fashion Business Development in China
  • Industry Process for Fashion Branding and Buying
  • Graduation Project: Production
  • Professional Workplace Communication: Pitching and Persuasive Presentation
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
Modules Across Semesters:
  • Industrial Attachment
Students may apply scholarships to attend overseas short course or exchange programme, subject to academic and interview performance and availability of scholarship funding.