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Business Discipline

Higher Diploma in Public Relations and Communication Management

Programme code BA114063

Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
  1. Bachelor of Arts (Honours) in Public Relations and International Events Management;
  2. Bachelor of Arts (Honours) in Digital Advertising; and
  3. Bachelor of Social Science (Honours) in Multimedia Technology and Innovation.

Graduates may pursue relevant degrees locally or overseas. They may also apply for admission to the top-up degree programmes in Hong Kong offered by overseas universities below in collaboration with the School for Higher and Professional Education (SHAPE) :
  1. Sheffield Hallam University, UK: BA (Hons) Business Management#
  2. Northumbria University, UK: BA(Hons) Business and International Management#

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Career Prospects
Graduates may be employed in any commerce, government, non-profit organisations and media organisations as Public Relations Officer, Digital Communication Officer, Social Media Strategy Planner, Marketing Communication and/or Advertising Executive, Event Planner, Online Editor, Multimedia Executive, Multimedia Reporter, and online influencer (e.g. blogger and YouTube Creator), etc.