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Business Discipline

Higher Diploma in Public Relations and Communication Management

Programme code BA114063

Articulation
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
  1. Bachelor of Arts (Honours) in Digital Advertising
  2. Bachelor of Arts (Honours) in Public Relations and International Events Management

Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by overseas universities below in collaboration with the School for Higher and Professional Education (SHAPE):
  1. Northumbria University, UK: BSc (Hons) Global Business Management#
  2. [Not applicable to Mainland students]

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Career Prospects
Graduates may be employed in any commerce, government, non-profit organisations and media organisations as Public Relations Officer, Marketing Communication Officer, Advertising Executive, Content Marketing Executive and Online Editor etc.