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Through diverse scope of training, the programme aims to equip students with necessary skills and knowledge that are needed for artiste management and execution of promotional arts, cultural and/or entertainment events.
The programme is designed with an emphasis on generic and language training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
This programme will invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.
Students are eligible to apply for student membership of the Hong Kong Arts Administrators Association (HKAAA).