Higher Diploma in Marketing and Customer Analytics

Full-time

The programme aims to provide students with professional training in marketing and to equip them with basic skills in data analytics for marketing management, especially with better utilisation of technology for marketing analysis, planning and implementation. It covers major marketing aspects including digital marketing, marketing planning, online and social media marketing, marketing data analytics, promotion & marketing communications, customer relationship management, public relations & event management, which enable graduates to have a wide variety of choices for career development and academic articulation. The diverse scope of study enables graduates to have a wide variety of choices for career development and academic articulation.

1. The programme information is applicable to local applicants. For non-local applicants, please visit here.
   
2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
   
3. The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.