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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
The programme aims not only to provide students with professional training in marketing but also to equip them with basic skills in data analytics on marketing management, especially with better utilization of technology for marketing planning, implementation and analysis. It covers major marketing aspects including Marketing Planning, Online and Social Media Marketing, Marketing Data Analytics, Promotion & Marketing Communications, Customer Relationship Management, Branding and PR & Event Management, which enable graduates to have a wide variety of choices for career development and academic articulation.
Graduates are competent to take up positions in a wide range of marketing fields in public and private sectors. These include Marketing Executive, Marketing Planning Coordinator, Digital Marketing Executive, Data Analyst, Marketing Communications Officer, Advertising Account Executive, Business Development Executive, Sales Executive, Sales and Marketing Coordinator, Brand Management Executive, Marketing Research Officer, Event Planning Executive, Public Relations Executive and Customer Services Officer.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
Students can join the Hong Kong Institute of Marketing as Student Member.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.