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Business Discipline

Higher Diploma in Marketing and Customer Analytics

Programme code BA114045

Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • Bachelor of Arts (Honours) in Digital Advertising; and
  • Bachelor of Arts (Honours) in Public Relations and International Events Management.

Graduates may pursue relevant degrees locally or overseas. They may also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
  • Coventry University, UK: BA (Hons) International Marketing#

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Career Prospects
Graduates may be employed in a wide range of marketing fields in public and private sectors. These include marketing executive, marketing planning coordinator, digital marketing executive, data analyst, marketing communications officer, advertising account executive, business development executive, sales executive, sales and marketing coordinator, brand management executive, marketing research officer, event planning executive, public relations executive and customer services officer.