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Design Discipline

Higher Diploma in Advertising Design

Programme code DE114101

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
HKDI
Programme Aims
The programme aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills. Students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing. Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.

The programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Professional Recognition
Students are eligible to apply for student memberships of major design organisations, e.g. D&AD, HK4As, Hong Kong Designers Association (HKDA), etc.
Notes
  1. The programme information is applicable to local applicants. For non-local applicants, please visit here.
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
  3. The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.