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Design Discipline

Higher Diploma in Advertising Design

Programme code DE114101

Articulation
Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • Bachelor of Arts (Honours) in Digital Advertising; and
  • Bachelor of Arts (Honours) in Product Design.

Graduates may pursue relevant degrees locally or overseas. They are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):
  • UWE Bristol, UK: BA (Hons) Graphic Design#
    (Registration Number of Non-local Higher and Professional Education: 253266)

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.


Graduates may also apply for admission to relevant degree programmes of local universities:
  • City University of Hong Kong: BA Creative Media
  • Hong Kong Baptist University: BCOMM (Hons) Public Relations and Advertising Major
  • The Chinese University of Hong Kong: BSSc in Journalism and Communication
  • The Hong Kong Polytechnic University: BA (Hons) in Communication Design / BA (Hons) in Advertising Design
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Career Prospects
Graduates may be employed from entry level to become creative director, art director, copywriter, digital marketer, promotion and event manager, studio and production manager, brand manager, web designer, visualiser, digital designer, online advertising designer, social media executive, etc.