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Faculty of Management and Hospitality
Self-financed Programmes

Bachelor of Arts (Honours) in Public Relations and International Events Management

Programme code MH125108

The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Curriculum
Year 3 :
  • Public Relations Theory & Practice*
  • Business Ethics & Law*
  • Event Planning & Management*
  • Social Media Advertising
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Crisis Management
  • Writing for Public Relations
  • MICE Business & Operations Management
  • Sports Media, Communication & Public Relations
  • Marketing Management
  • Programme Elective 3
  • Work-Integrated Learning (WIL)
  • GE Core Module : English for Academic Studies 2
  • GE Core Module: Chinese 2
Year 4 :
  • Reputation Management
  • Public Relations & Media Campaign Planning Management
  • Contemporary Issues in Public Relations & International Events Management
  • Strategic Communication Theory & Practice 
  • Career Development Project
  • Exhibition & Convention Production Events Management
  • International Events Impacts & Sustainable Development
  • Social Marketing & Public Opinion Management
  • Programme Elective Module 4
  • GE Core Module : English for Professional Purposes
  • GE Elective Module 4 
(Students are also required to complete the Work-integrated Learning module before a Bachelor Degree is awarded.)
*Credit transfer are awarded towards based on course(s) completed in the applicant's previous academic qualifications.