Year 1
- Public Relations Theory & Practice
- Public Speaking
- Business Management Fundamentals
- Consumer Behaviour & Communication
- Negotiating & Lobbying
- Digital Storytelling for Public Relations
- Programme Elective 1
- GE Core Module: Chinese 1
- GE Core Module: English for Academic Studies 1
- GE Core Module: Creativity & Innovation in Society
- GE Elective Module 1
Year 2:
- Organisation Behaviour & Communication
- Business Ethics & Law
- Services Marketing
- Marketing Research for Communication Professionals
- Event Planning & Management
- Brand Management
- Programme Elective 2
- GE Core Module: Technology, Society & Work
- GE Core Module: Entrepreneurial Mindset
- GE Elective Module 2
- GE Elective Module 3
Year 3 :
- Public Relations Theory & Practice*
- Business Ethics & Law*
- Event Planning & Management*
- Social Media Advertising
- Customer Relationship Management
- Integrated Marketing Communication
- Crisis Management
- Writing for Public Relations
- MICE Business & Operations Management
- Sports Media, Communication & Public Relations
- Marketing Management
- Programme Elective 3
- Work-Integrated Learning (WIL)
- GE Core Module: English for Academic Studies 2
- GE Core Module: Chinese 2
Year 4 :
- Reputation Management
- Public Relations & Media Campaign Planning Management
- Contemporary Issues in Public Relations & International Events Management
- Strategic Communication Theory & Practice
- Career Development Project
- Exhibition & Convention Production Events Management
- International Events Impacts & Sustainable Development
- Social Marketing & Public Opinion Management
- Programme Elective 4
- GE Core Module: English for Professional Purposes
- GE Elective Module 4
(Students are also required to complete the Work-integrated Learning module before a Bachelor Degree is awarded.)
*Credit transfer are awarded towards based on course(s) completed in the applicant's previous academic qualifications.
