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Programme Advantages

Industrial or work-based attachment

Graduates can pursue their careers in public relations.

Unique in Hong Kong

The only degree programme specialising in both public relations and international events management in Hong Kong.

Practical knowledge and skills

Equip gradautes with industry experience through internship, industry projects and international study.

Industrial or work-based attachment

Graduates can pursue their careers in public relations.

Unique in Hong Kong

The only degree programme specialising in both public relations and international events management in Hong Kong.

Practical knowledge and skills

Equip gradautes with industry experience through internship, industry projects and international study.

Basic Information

Offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management.

Mode of Study Full-time

Duration of Study 4 Years

Offering Campus(es) / Venue(s)

THEi¹

Admission Score N/A

Professional Recognition

Hong Kong Public Relations Professionals’ Association Limited (PRPA), Hong Kong Institute of Marketing (HKIM), The Hong Kong Advertisers Association (HK2A) and Hong Kong Association of Interactive Marketing (HKAIM) accept our students as student members.

The programme is a member of the Hong Kong Public Relations Professionals' Association Limited (PRPA) and Hong Kong Exhibition & Convention Industry Association (HKECIA).

Remarks

Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.

Notes

Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

Entrance Requirements

HKDSE

Chinese Language 3

English Language 3

Mathematics 2

Elective Subject 2

Citizenship and Social Development Attained

Equivalent^*

Remarks

*Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Degree programmes in VTC, subject to their BTEC and IGCSE results.

These are the entrance requirements of Year 1 entry.
For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively; From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement (Subject to approval by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)). One Other Language subject can be counted for admission purpose.
An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose. The results of relevant ApL subjects will be considered in the application for Degree programmes. Relevant ApL subjects include: Public Relations and Advertising, Marketing in Global Trade, Multimedia Entertainment Studies, Events Planning and Operation, Image Design, Applied Business Research, Interior Design / Interior and Exhibition Design, Computer Game and Animation Design, Financial Markets and Operations, Fashion and Image Design / Fashion Image Design, The Essentials of Dramatic Arts / The Essentials of Theatre Arts, Magazine Editing and Production, New Media Communication Strategies, Entrepreneurship for SME, Marketing and Online Promotion, Exercise Science and Health Fitness, Electrical and Energy Engineering, Computer Forensic Technology, Film and Video Studies / Film and Video, Accounting in Practice, Pâtisserie and Café Operations, Animal Care, Jewellery and Accessories Design, Practical Psychology, Public Relations and Communication, Business Data Analysis / Data Application for Business, Internet of Everything Application, Creative Advertising, Jewellery Design in Digital Age, Digital Brand Communication, Multimedia Storytelling, Applied Learning (Vocational English) - English for Business Services, Practical Translation (CHI-ENG), Korean Language and Culture, AI in Business.
An “Attained” in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at “Level 2” for admission purpose.
HKDSE Liberal Studies at Level 2 or above will be recognised for meeting the subject requirement of Citizenship and Social Development.

Articulation / Employment

Career Prospects

Graduates may pursue their careers in public relations, corporate communications, advertising and marketing for profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, event management, media planning, buying and sales, investor relations, publicists, customer relations, community relations, copywriting, translation and corporate brand management.

Curriculum

Public Relations Theory & Practice
Public Speaking
Business Management Fundamentals
Consumer Behaviour & Communication
Negotiating & Lobbying
Digital Storytelling for Public Relations
Programme Elective 1
GE Core Module: Chinese 1
GE Core Module: English for Academic Studies 1
GE Core Module: Creativity & Innovation in Society
GE Elective Module 1^#

Organisation Behaviour & Communication
Business Ethics & Law
Services Marketing
Marketing Research for Communication Professionals
Events Planning & Management
Brand Management
Programme Elective 2
GE Core Module: A.I. and Blockchain in Society & Work
GE Core Module: Entrepreneurial Mindset
GE Elective Module 2^#
GE Elective Module 3^#

Social Media Advertising
Customer Relationship Management
Integrated Marketing Communication
Crisis Management
Writing for Public Relations
MICE Business & Operations Management
Sports Media, Communication & Public Relations
Marketing Management
Programme Elective 3
Work-integrated Learning*
GE Core Module: English for Academic Studies 2
GE Core Module: Chinese 2

Reputation Management
Public Relations & Media Campaign Planning Management
Contemporary Issues in Public Relations & International Events Management
Strategic Communication Theory & Practice
Career Development Project
Exhibition & Convention Production Events Management
International Events Impacts & Sustainable Development
Social Marketing & Public Opinion Management
Programme Elective 4
GE Core Module: English for Professional Purposes
GE Elective Module 4^#

Remarks

Please visit THEi’s website to learn more details of the GE Elective Modules.

Students are also required to complete the Work-integrated Learning module before a Bachelor Degree is awarded.

Tuition Fees

Tuition Fee per Credit Point (HK$)

$2,750

Remarks

The study duration of Degree programmes is normally 4 years. The tuition fees of Degree programmes are charged according to the number of credit points taken during a semester. Students have to complete at least 120 to 132 credit points for graduation.
In addition to tuition fees, students will be required to pay other fees, such as caution money, students’ union entrance fees and annual fee.
Depending on the requirements of individual programmes, students may be required to attend additional training / industrial attachments, for which separate fees will be charged.
Tuition fees are subject to annual review.

Programme Highlights

9th AFECA Asia MICE Youth Challenge Competition

A team of PRIEM students won the second runner-up award in the 9th AFECA Asia MICE Youth Challenge competition held in Kuala Lumpur, Malaysia, in November 2024. Competing against 21 teams from various Asian countries, our students performed exceptionally well and made Hong Kong proud.

Doraemon Hong Kong drone show

A team of PRIEM students participated in the Doraemon Hong Kong drone shows in May and July 2024 respectively. They took up different duties to obtain work experience in large scale event management.