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Faculty of Management and Hospitality
Self-financed Programmes

Bachelor of Arts (Honours) in Public Relations and International Events Management

Programme code MH125108

The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Duration of Study
Entry to Year 3: 2 Years
Mode of Study
Offering Campus(es) / Venue(s)

(Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.)

Entrance Requirements
Entrance Requirements for Year 3:
Higher Diploma OR equivalent qualifications in a relevant area of study.
Remarks :
  1. Additional core modules may be required (with fee charged) for sub-degree graduates according to the educational background of individuals.
  2. All applicants are screened and selected by an Admission and Interview Panel. All interviews are conducted in English. 
  3. For enquiry please contact Faculty of Management and Hospitality (Telephone No: 3890 8222).
Programme Aims
Offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management.
Career Prospects
Graduates can pursue their careers in public relations, corporate communications, advertising and marketing for profit and non-profit organisations.  Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, event management, media planning, buying and sales, investor relations, publicists, customer relations, community relations, copywriting, translation and corporate brand management.
Professional Recognition
Hong Kong Public Relations Professionals’ Association Limited (PRPA), Hong Kong Institute of Marketing (HKIM), The Hong Kong Advertisers Association (HK2A) and Hong Kong Association of Interactive Marketing (HKAIM) accept our students as student members.

The programme is a member of the Hong Kong Public Relations Professionals' Association Limited (PRPA) and Hong Kong Exhibition & Convention Industry Association (HKECIA).
​Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.