| Duration of Study | Entry to Year 3: 2 Years | |
| Mode of Study | Full-time | |
| Offering Campus(es) / Venue(s) |
(Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.) | |
| Entrance Requirements | Entrance Requirements for Year 3: Higher Diploma OR equivalent qualifications in a relevant area of study. Remarks :
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| Programme Aims | Offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management. | |
| Career Prospects | Graduates can pursue their careers in public relations, corporate communications, advertising and marketing for profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, event management, media planning, buying and sales, investor relations, publicists, customer relations, community relations, copywriting, translation and corporate brand management. | |
| Professional Recognition | Hong Kong Public Relations Professionals’ Association Limited (PRPA), Hong Kong Institute of Marketing (HKIM), The Hong Kong Advertisers Association (HK2A) and Hong Kong Association of Interactive Marketing (HKAIM) accept our students as student members. The programme is a member of the Hong Kong Public Relations Professionals' Association Limited (PRPA) and Hong Kong Exhibition & Convention Industry Association (HKECIA). | |
| Notes | Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant. |
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Degree | Higher Diploma | Diploma of Foundation Studies | Diploma of Vocational Education | Diploma