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Business Discipline

Higher Diploma in Retail and E-Commerce Management

Programme code BA114064

Curriculum
Semester 1:
  • Economics
  • Accounting
  • Phygital Retailing Fundamentals
  • Design Thinking and Entrepreneurship
  • Creative Project
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Essential Workplace Communication: Effective Oral Interaction
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • IT Essentials - Business
Semester 2:
  • Marketing Essentials
  • Management
  • Business Statistics
  • Digital Media Production
  • Design Thinking and Entrepreneurship
  • Creative Project
  • Essential Workplace Communication: Digital Written Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
Semester 3:
  • Global Retail Merchandising
  • Inno-Tech Global Supply Chain
  • Design Thinking & Entrepreneurship
  • Creative Project
  • Enrichment Module A
  • Professional Workplace Communication: Storytelling and Job Search
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
Semester 4:
Retail Stream
  • Store Operation with Technology Applications
  • Visual Merchandising
  • e-Store Operations and Practices
  • Sales and Customer Experience Management
  • Enrichment Module B
  • Final Year Project
  • Professional Workplace Communication: Proposal and Report Writing
E-commerce Stream
  • Strategy and Project Management in E-Commerce
  • Customer Relationship Management and Analytics
  • Digital Marketing
  • Online Sales and Practices
  • Enrichment Module B
  • Final Year Project
  • Professional Workplace Communication: Proposal and Report Writing
Semester 5:
Retail Stream
  • Contemporary Store Operation
  • Retail Branding and Communications
  • Legal Practices of Retail 
  • Final Year Project
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Professional Workplace Communication: Pitching and Persuasive Presentation
E-commerce Stream
  • Contemporary e-store Operation
  • Legal and Ethical Aspects in E-Commerce 
  • Social Media Marketing and Social Commerce
  • Final Year Project
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Professional Workplace Communication: Pitching and Persuasive Presentation
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.