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Design Discipline

Higher Diploma in Digital Fashion Branding and Buying (Medium of Instruction: Chinese (Putonghua))

Programme code DE114309K

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
HKDI
Medium of Instruction
Chinese (Putonghua) (Except some modules in English)
Programme Aims
The programme aims to equip students to be work-ready for a career in fashion branding and buying local and international fashion brands. Students will experience a series of practical training in fashion branding and buying area. Curriculum covers sourcing, fashion branding, visual merchandising and display design, fashion buying and operations, retail analytics, fashion eCommerce as well as event planning.

The programme also emphasises on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Professional Recognition
Students are eligible to apply for student or ordinary membership of the Hong Kong Designers Association (HKDA), the Hong Kong Institute of Textile and Apparel (HKITA), and the Society of Dyers and Colourists (SDC).
Notes
  1. The programme information is applicable to local applicants. For non-local applicants, please visit here.
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
  3. The programme is newly offered in AY 2025/26. The accreditation of the programme will be conducted in 2025.