- Admission
- S6 Full time
- Higher Diploma
- Higher Diploma in Public Relations and Communication Management
Higher Diploma in Public Relations and Communication Management
BA114063
The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Curriculum | Semester 1 : - English and Communication : Workplace Interaction
- Vocational Chinese Communication : Putonghua Conversation and Reports
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- Digital Photography
- Graphic Design
- Marketing and Management Principles
- Social Media Communication
- Public Relations and Stakeholder Engagement
Semester 2 : - English and Communication : Workplace Correspondence
- Information Technology Essentials - Business
- Communication Research & Data Analytics
- Effective Communication and Public Speaking
- Mass Communication
- Video Production
- Integrated Project
- Work-integrated Learning
Semester 3 : - English and Communication : Persuasive Presentations
- Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
- Event Practicum
- Innovation and Entrepreneurship
- Work-Integrated Learning
- Enrichment Module B
Semester 4 : - English and Communication: Reports
- Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
- Advertising Planning and Strategy
- Creative Writing for Media
- Innovative Media Technology
- Collaborative Industrial Project
- Work-Integrated Learning 2
- Enrichment Module A
Semester 5 : - English and Communication : Promotional Materials
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Brand Creation and Management
- Crisis Management
- Interactive Communication & Customer Experience
- Media Appreciation
- Media Relations and Journalism
- Collaborative Industry Project
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