Higher Diploma in Public Relations and Communication Management

Semester 1:

• Digital Photography
  
• Graphic Design
  
• Marketing and Management Principles
  
• Social Media Communication
  
• Public Relations and Stakeholder Engagement
  
• Vocational Chinese Communication: Putonghua Conversation and Reports 
  
• Essential Workplace Communication: Effective Oral Interaction
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement
  

Semester 2:

• Communication Research & Data Analytics
  
• Effective Communication and Public Speaking
  
• Mass Communication
  
• Video Production
  
• Integrated Project
  
• Work-integrated Learning
  
• Essential Workplace Communication: Digital Written Correspondence
  
• IT Essentials - Business
  

Semester 3:

• Event Practicum
  
• Innovation and Entrepreneurship
  
• Work-Integrated Learning
  
• Enrichment Module B
  
• Professional Workplace Communication: Storytelling and Job Search
  
• Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
  

Semester 4:

• Advertising Planning and Strategy
  
• Creative Writing for Media
  
• Innovative Media Technology
  
• Collaborative Industrial Project
  
• Work-Integrated Learning 2
  
• Enrichment Module A
  
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  
• Professional Workplace Communication: Proposal and Report Writing
  

Semester 5:

• Brand Creation and Management
  
• Crisis Management
  
• Interactive Communication & Customer Experience
  
• Media Appreciation
  
• Media Relations and Journalism
  
• Collaborative Industry Project
  
• Professional Workplace Communication: Pitching and Persuasive Presentation
  
• Whole Person Development - Enhancing Competencies in the 21^st Century Workplace