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Business Discipline

Higher Diploma in Public Relations and Communication Management

Programme code BA114063

The following section presents the programme information offered in September 2024. Programme information for AY 2025/26 will be announced in early November 2024.
Curriculum
Semester 1:
  • Digital Photography
  • Graphic Design
  • Marketing and Management Principles
  • Social Media Communication
  • Public Relations and Stakeholder Engagement
  • Vocational Chinese Communication: Putonghua Conversation and Reports 
  • Essential Workplace Communication: Effective Oral Interaction
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
Semester 2:
  • Communication Research & Data Analytics
  • Effective Communication and Public Speaking
  • Mass Communication
  • Video Production
  • Integrated Project
  • Work-integrated Learning
  • Essential Workplace Communication: Digital Written Correspondence
  • IT Essentials - Business
Semester 3:
  • Event Practicum
  • Innovation and Entrepreneurship
  • Work-Integrated Learning
  • Enrichment Module B
  • Professional Workplace Communication: Storytelling and Job Search
  • Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
Semester 4:
  • Advertising Planning and Strategy
  • Creative Writing for Media
  • Innovative Media Technology
  • Collaborative Industrial Project
  • Work-Integrated Learning 2
  • Enrichment Module A
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Professional Workplace Communication: Proposal and Report Writing
Semester 5:
  • Brand Creation and Management
  • Crisis Management
  • Interactive Communication & Customer Experience
  • Media Appreciation
  • Media Relations and Journalism
  • Collaborative Industry Project
  • Professional Workplace Communication: Pitching and Persuasive Presentation
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace