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Business Discipline

Higher Diploma in Public Relations and Communication Management

Programme code BA114063

Curriculum
Semester 1:
  • English and Communication: Workplace Interaction
  • Vocational Chinese Communication: Putonghua Conversation and Reports 
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Digital Photography
  • Graphic Design
  • Marketing and Management Principles
  • Social Media Communication
  • Public Relations and Stakeholder Engagement
Semester 2:
  • English and Communication: Workplace Correspondence
  • IT Essentials - Business
  • Communication Research & Data Analytics
  • Effective Communication and Public Speaking
  • Mass Communication
  • Video Production
  • Integrated Project
  • Work-integrated Learning
Semester 3:
  • English and Communication: Persuasive Presentations
  • Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
  • Event Practicum
  • Innovation and Entrepreneurship
  • Work-Integrated Learning
  • Enrichment Module B
Semester 4:
  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Advertising Planning and Strategy
  • Creative Writing for Media
  • Innovative Media Technology
  • Collaborative Industrial Project
  • Work-Integrated Learning 2
  • Enrichment Module A
Semester 5:
  • English and Communication: Promotional Materials
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Brand Creation and Management
  • Crisis Management
  • Interactive Communication & Customer Experience
  • Media Appreciation
  • Media Relations and Journalism
  • Collaborative Industry Project