Higher Diploma in Public Relations and Communication Management

Full-time

This interdisciplinary programme marks a close collaboration between Business Discipline (BA) and Design Discipline (DE). The programme aims to equip students with skills and abilities to perform interdisciplinary tasks that are required by PR practitioners, in response to the rapidly changing use of digital communication and media technology.  
 
The programme covers trade specific PR theories and practices. It aims to develop students’ story-telling and presentation skills and to equip them with the basic skills in producing creative and persuasive content for multimedia purposes. Furthermore, through the participation in various industrial projects, students’ PR experiences in big data analytic, social media content planning, integrated marketing communication, event planning, stakeholder engagement and crisis responses, etc. are accumulated.

1. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
   
2. Programme with interdisciplinary collaboration. The programme is jointly offered by the Business and Design disciplines.