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Business Discipline

Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))

Programme code BA114061K

Curriculum
Semester 1:
  • Marketing Essentials+
  • Event Marketing and Etiquette
  • Digital Media, Video Production and Livestreaming for Event
  • Creative Project
  • Design Thinking and Entrepreneurship+
  • Work-integrated Learning*
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Essential Workplace Communication: Effective Oral Interaction+
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness+
  • IT Essentials - Business+
Semester 2:
  • Management
  • Business Statistics
  • Exhibition Design and Event Staging
  • Creative Project
  • Design Thinking and Entrepreneurship+
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Essential Workplace Communication: Digital Written Correspondence+
  • Whole Person Development - Collaboration, Teamwork & Social Engagement+
Semester 3:
  • Social Media Marketing for Businesses+
  • Virtual and Hybrid Event Management
  • Design Thinking and Entrepreneurship+
  • Work-integrated Learning*
  • Professional Workplace Communication: Storytelling and Job Search+
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace+
Semester 4:
  • Event Budgeting
  • Wedding Event
  • Customer Experience Management for Event
  • Enrichment Module A
  • Final Year Project
  • Work-integrated Learning*
  • Professional Workplace Communication: Proposal and Report Writing+
Semester 5:
  • Event and Exhibition Marketing in China
  • Public Relations and Sponsorship+
  • Event Management for eSports
  • Final Year Project
  • Enrichment Module B
  • Professional Workplace Communication: Pitching and Persuasive Presentation+
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.
+ Modules to be delivered in English