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Business Discipline

Higher Diploma in Event Marketing and Business Promotion

Programme code BA114061

Semester 1:
  • Marketing Essentials
  • IT Essentials - Business
  • Event Marketing and Etiquette
  • Digital Media, Video Production and Livestreaming for Event
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • English and Communication: Workplace Interaction
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Creative Project
  • Design Thinking and Entrepreneurship
  • Work-integrated Learning*
Semester 2:
  • Management
  • Business Statistics
  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Exhibition Design and Event Staging
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Creative Project
  • Design Thinking and Entrepreneurship
Semester 3:
  • Social Media Marketing for Businesses
  • Virtual and Hybrid Event Management
  • English and Communication: Persuasive Presentations
  • Design Thinking and Entrepreneurship
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Work-integrated Learning*
Semester 4:
  • English and Communication: Reports
  • Event Budgeting
  • Wedding Event
  • Customer Experience Management for Event
  • Enrichment Module A
  • Final Year Project
  • Work-integrated Learning*
Semester 5:
  • English and Communication: Promotional Materials
  • Event and Exhibition Marketing in China
  • Public Relations and Sponsorship
  • Event Management for eSports
  • Final Year Project
  • Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.