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Business Discipline

Higher Diploma in Event Marketing and Business Promotion

Programme code BA114061

The following section presents the programme information offered in September 2024. Programme information for AY 2025/26 will be announced in early November 2024.
Articulation
Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • Bachelor of Arts (Honours) in Public Relations and International Events Management

Graduates may pursue relevant degrees locally or overseas. They may also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
  • Coventry University, UK: BA(Hons) International Marketing#

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Career Prospects
Graduates may be employed in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and eSports production, etc.