Higher Diploma in Marketing and Customer Analytics

Semester 1 :

• Marketing Essentials
  
• Mobile and Social Media Marketing
  
• Economics
  
• Accounting
  
• English and Communication : Workplace Interaction
  
• IT Essentials - Business
  
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  
• Creative Project
  

Semester 2 :

• Buyer Behaviour
  
• Business Statistics
  
• Management
  
• Digital Marketing
  
• English and Communication : Workplace Correspondence
  
• Vocational Chinese Communication : Putonghua Conversation and Reports
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement
  
• Creative Project
  

Semester 3 :

• Marketing Research
  
• Design Thinking and Entrepreneurship
  
• English and Communication : Persuasive Presentations
  
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  
• Enrichment Module A
  
• Creative Project
  

Semester 4 :

• Legal Aspects for Marketers
  
• Marketing Management
  
• Customer Data Analytics
  
• Public Relations & Event Planning
  
• English and Communication : Reports
  
• Final Year Project
  

Semester 5 :

• Marketing Communications and Customer Relationship Management
  
• Innovation for Marketing
  
• English and Communication : Promotional Materials
  
• Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
  
• Final Year Project
  
• Enrichment Module B
  

* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.