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Business Discipline

Higher Diploma in Marketing and Customer Analytics

Programme code BA114045

Curriculum
Semester 1:
  • Marketing Essentials
  • Mobile and Social Media Marketing
  • Economics
  • Accounting
  • English and Communication: Workplace Interaction
  • IT Essentials - Business
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • Creative Project
Semester 2:
  • Buyer Behaviour
  • Business Statistics
  • Management
  • Digital Marketing
  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Creative Project
Semester 3:
  • Marketing Research
  • Design Thinking and Entrepreneurship
  • English and Communication: Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Enrichment Module A
  • Creative Project
Semester 4:
  • Legal Aspects for Marketers
  • Marketing Management
  • Customer Data Analytics
  • Public Relations & Event Planning
  • English and Communication: Reports
  • Final Year Project
Semester 5:
  • Marketing Communications and Customer Relationship Management
  • Innovation for Marketing
  • English and Communication: Promotional Materials
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Final Year Project
  • Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.