Semester 1:
- Marketing Essentials
- Mobile and Social Media Marketing
- Economics
- Accounting
- Essential Workplace Communication: Effective Oral Interaction
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- IT Essentials - Business
- Creative Project
Semester 2:
- Buyer Behaviour
- Business Statistics
- Management
- Digital Marketing
- Vocational Chinese Communication: Putonghua Conversation and Reports
- Essential Workplace Communication: Digital Written Correspondence
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- Creative Project
Semester 3:
- Marketing Research
- Design Thinking and Entrepreneurship
- Professional Workplace Communication: Storytelling and Job Search
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Enrichment Module A
- Creative Project
Semester 4:
- Legal Aspects for Marketers
- Marketing Management
- Customer Data Analytics
- Public Relations & Event Planning
- Professional Workplace Communication: Proposal and Report Writing
- Final Year Project
Semester 5:
- Marketing Communications and Customer Relationship Management
- Innovation for Marketing
- Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
- Professional Workplace Communication: Pitching and Persuasive Presentation
- Final Year Project
- Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.
