Semester 1 :
- Marketing Essentials
- Mobile and Social Media Marketing
- Economics
- Accounting
- English and Communication : Workplace Interaction
- IT Essentials - Business
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- Creative Project
Semester 2 :
- Buyer Behaviour
- Business Statistics
- Management
- Digital Marketing
- English and Communication : Workplace Correspondence
- Vocational Chinese Communication : Putonghua Conversation and Reports
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- Creative Project
Semester 3 :
- Marketing Research
- Design Thinking and Entrepreneurship
- English and Communication : Persuasive Presentations
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Enrichment Module A
- Creative Project
Semester 4 :
- Legal Aspects for Marketers
- Marketing Management
- Customer Data Analytics
- Public Relations & Event Planning
- English and Communication : Reports
- Final Year Project
Semester 5 :
- Marketing Communications and Customer Relationship Management
- Innovation for Marketing
- English and Communication : Promotional Materials
- Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
- Final Year Project
- Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.
