- Admission
- S6 Full time
- Higher Diploma
- Higher Diploma in Marketing and Customer Analytics
Higher Diploma in Marketing and Customer Analytics
BA114045
The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Curriculum | Semester 1 : - Marketing Essentials
- Mobile and Social Media Marketing
- Economics
- Accounting
- English and Communication : Workplace Interaction
- IT Essentials - Business
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- Creative Project
Semester 2 : - Buyer Behaviour
- Business Statistics
- Management
- Digital Marketing
- English and Communication : Workplace Correspondence
- Vocational Chinese Communication : Putonghua Conversation and Reports
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- Creative Project
Semester 3 : - Marketing Research
- Design Thinking and Entrepreneurship
- English and Communication : Persuasive Presentations
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Enrichment Module A
- Creative Project
Semester 4 : - Legal Aspects for Marketers
- Marketing Management
- Customer Data Analytics
- Public Relations & Event Planning
- English and Communication : Reports
- Final Year Project
Semester 5 : - Marketing Communications and Customer Relationship Management
- Innovation for Marketing
- English and Communication : Promotional Materials
- Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
- Final Year Project
- Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study. |