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Business Discipline

Higher Diploma in Marketing and Customer Analytics

Programme code BA114045

Curriculum
Semester 1 :
  • Marketing Essentials
  • Mobile and Social Media Marketing
  • Economics
  • Accounting
  • English and Communication : Workplace Interaction
  • IT Essentials - Business
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • Project 1
Semester 2 :
  • Buyer Behaviour
  • Business Statistics
  • Management
  • English and Communication : Workplace Correspondence
  • Vocational Chinese Communication : Putonghua Conversation and Reports
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Project 1
Semester 3 :
  • Marketing Research
  • Digital Marketing
  • Design Thinking and Entrepreneurship
  • English and Communication : Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Enrichment Module
  • Project 1
Semester 4 :
  • Legal Aspects for Marketers
  • Marketing Management
  • Marketing Data Analytics
  • Public Relations & Event Planning
  • English and Communication : Reports
  • Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
  • Project 2
Semester 5 :
  • Creative Marketing
  • Marketing Communications and Customer Relationship Management
  • Technology Innovation for Marketing
  • English and Communication : Promotional Materials
  • Project 2
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.