Year 1:
- Public Relations Theory & Practice
- Public Speaking
- Business Management Fundamentals
- Consumer Behaviour & Communication
- Negotiating & Lobbying
- Digital Storytelling for Public Relations
- Programme Elective 1
- GE Core Module: Chinese 1
- GE Core Module: English for Academic Studies 1+
- GE Core Module: Creativity & Innovation in Society+
- GE Elective Module 1#
Year 2:
- Organisation Behaviour & Communication
- Business Ethics & Law
- Services Marketing
- Marketing Research for Communication Professionals
- Events Planning & Management
- Brand Management
- Programme Elective 2
- GE Core Module: A.I. and Blockchain in Society & Work+
- GE Core Module: Entrepreneurial Mindset+
- GE Elective Module 2#
- GE Elective Module 3#
Year 3:
- Social Media Advertising
- Customer Relationship Management
- Integrated Marketing Communication
- Crisis Management
- Writing for Public Relations
- MICE Business & Operations Management
- Sports Media, Communication & Public Relations
- Marketing Management
- Programme Elective 3
- Work-integrated Learning*
- GE Core Module: English for Academic Studies 2+
- GE Core Module: Chinese 2
Year 4:
- Reputation Management
- Public Relations & Media Campaign Planning Management
- Contemporary Issues in Public Relations & International Events Management
- Strategic Communication Theory & Practice
- Career Development Project
- Exhibition & Convention Production Events Management
- International Events Impacts & Sustainable Development
- Social Marketing & Public Opinion Management
- Programme Elective 4
- GE Core Module: English for Professional Purposes+
- GE Elective Module 4#
+ Modules to be delivered in English
# Please visit
THEi’s website to learn more details of the GE Elective Modules.
* Students are also required to complete the Work-integrated Learning module before a Bachelor Degree is awarded.
