Bachelor of Arts (Honours) in Public Relations and International Events Management (Medium of Instruction: Chinese (Putonghua))

Graduates may pursue their careers in public relations, corporate communications, advertising and marketing for profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, event management, media planning, buying and sales, investor relations, publicists, customer relations, community relations, copywriting, translation and corporate brand management.