Higher Diploma in Advertising Design

Semester 1 :

• English and Communication: Workplace Interaction
  
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  
• Information Technology Essentials - Smart Living
  
• Creative and Design Thinking
  
• Advertising Design Studio
  
• Advertising and Marketing Strategy
  
• Advertising Photography
  
• Communication Design in Context: Advertising
  
• Communication Design Studio: Advertising
  
• Design Fundamentals
  
• Digital Imaging and Motion Design
  

Semester 2 :

• Vocational Chinese Communication : Putonghua Conversation and Reports
  
• English and Communication: Workplace Correspondence
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  
• Cultural Studies
  
• Art Direction for Advertising
  
• Content Marketing Studio
  
• Digital Video Production
  
• Web Media Workshop
  

Semester 3 :

• English and Communication: Persuasive Presentations
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  
• Aesthetics and Semiotics
  
• Marketing and User Experience Research
  
• User Interface Design Studio
  
• Expert Workshop
  
• Enrichment Module B
  

Semester 4 :

• Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
  
• English and Communication: Reports
  
• Advertising Competition Studio
  
• Communication Design Futures: Advertising
  
• Creative Career: Competitions and Mentorship
  
• Omni-channel Design Studio
  
• Enrichment Module A
  

Semester 5 :

• English and Communication: Promotion Materials
  
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  
• Creative Career: Networking and Portfolio Development
  
• Investigative Practices for Advertising
  
• Graduation Project
  

Modules Across Semesters:

• Industrial Attachment