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Design Discipline

Higher Diploma in Advertising Design

Programme code DE114101

Curriculum
Semester 1 :
  • English and Communication: Workplace Interaction
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • Information Technology Essentials
  • Creative and Design Thinking
  • Advertising Design Studio
  • Advertising and Marketing Strategy
  • Advertising Photography
  • Communication Design in Context: Advertising
  • Communication Design Studio: Advertising
  • Design Fundamentals
  • Digital Imaging and Motion Design
Semester 2 :
  • Vocational Chinese Communication : Putonghua Conversation and Reports
  • English and Communication: Workplace Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  • Cultural Studies
  • Art Direction for Advertising
  • Content Marketing Studio
  • Digital Video Production
  • Web Media Workshop
Semester 3 :
  • English and Communication: Persuasive Presentations
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  • Aesthetics and Semiotics
  • Marketing and User Experience Research
  • User Interface Design Studio
  • Expert Workshop
Semester 4 :
  • Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
  • English and Communication: Reports
  • Advertising Competition Studio
  • Communication Design Futures: Advertising
  • Creative Career: Competitions and Mentorship
  • Omni-channel Design Studio
Semester 5 :
  • English and Communication: Promotion Materials
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Creative Career: Networking and Portfolio Development
  • Investigative Practices for Advertising
  • Graduation Project
Modules Across Semesters:
  • Industrial Attachment
Remark: Students have to complete the Enrichment Module in Semester 4 or 5.