- Admission
- S6 Full time
- Higher Diploma
- Higher Diploma in Advertising Design
Higher Diploma in Advertising Design
DE114101
The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Curriculum | Semester 1 : - English and Communication: Workplace Interaction
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- Information Technology Essentials - Smart Living
- Creative and Design Thinking
- Advertising Design Studio
- Advertising and Marketing Strategy
- Advertising Photography
- Communication Design in Context: Advertising
- Communication Design Studio: Advertising
- Design Fundamentals
- Digital Imaging and Motion Design
Semester 2 : - Vocational Chinese Communication : Putonghua Conversation and Reports
- English and Communication: Workplace Correspondence
- Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
- Cultural Studies
- Art Direction for Advertising
- Content Marketing Studio
- Digital Video Production
- Web Media Workshop
Semester 3 : - English and Communication: Persuasive Presentations
- Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
- Aesthetics and Semiotics
- Marketing and User Experience Research
- User Interface Design Studio
- Expert Workshop
- Enrichment Module B
Semester 4 : - Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
- English and Communication: Reports
- Advertising Competition Studio
- Communication Design Futures: Advertising
- Creative Career: Competitions and Mentorship
- Omni-channel Design Studio
- Enrichment Module A
Semester 5 : - English and Communication: Promotion Materials
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Creative Career: Networking and Portfolio Development
- Investigative Practices for Advertising
- Graduation Project
Modules Across Semesters: |