Higher Diploma in Advertising Design

Semester 1:

• Creative and Design Thinking
  
• Advertising Design Studio
  
• Advertising and Marketing Strategy
  
• Advertising Photography
  
• Communication Design in Context: Advertising
  
• Communication Design Studio: Advertising
  
• Design Fundamentals
  
• Digital Imaging and Motion Design
  
• Essential Workplace Communication: Effective Oral Interaction
  
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  
• IT Essentials - Smart Living
  

Semester 2:

• Cultural Studies
  
• Art Direction for Advertising
  
• Content Marketing Studio
  
• Digital Video Production
  
• Web Media Workshop
  
• Vocational Chinese Communication: Putonghua Conversation and Reports
  
• Essential Workplace Communication: Digital Written Correspondence
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  

Semester 3:

• Aesthetics and Semiotics
  
• Marketing and User Experience Research
  
• User Interface Design Studio
  
• Expert Workshop
  
• Professional Workplace Communication: Storytelling and Job Search
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  
• Enrichment Module B
  

Semester 4:

• Advertising Competition Studio
  
• Communication Design Futures: Advertising
  
• Creative Career: Competitions and Mentorship
  
• Omni-channel Design Studio
  
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  
• Professional Workplace Communication: Proposal and Report Writing
  
• Enrichment Module A
  

Semester 5:

• Creative Career: Networking and Portfolio Development
  
• Investigative Practices for Advertising
  
• Graduation Project
  
• Professional Workplace Communication: Pitching and Persuasive Presentation
  
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  

Modules Across Semesters:

• Industrial Attachment