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Business
Higher Diploma in Retail and E-Commerce Management
Full-time S6 or above Higher Diploma

Programme Code BA114064

Higher Diploma in Retail and E-Commerce Management

Programme Advantages

Programme Advantages

Programme Advantages

Workplace experience

Students participate industrial attachment in relevant field, enabling them to comprehend industry advancements and develop practical skills and professional attributes.

Programme Advantages

Store Operation Practices

Students can apply knowledge in real-world online and offline store operation scenarios arranged by the industry.

Programme Advantages

Professional Certification Boost

Obtain certifications to enhance employment competitiveness.

Programme Advantages

Workplace experience

Students participate industrial attachment in relevant field, enabling them to comprehend industry advancements and develop practical skills and professional attributes.

Programme Advantages

Store Operation Practices

Students can apply knowledge in real-world online and offline store operation scenarios arranged by the industry.

Programme Advantages

Professional Certification Boost

Obtain certifications to enhance employment competitiveness.

Basic Information

The programme is equipped with simulated stores and collaborates with industries to provide students with hands-on experience in operating and managing both an e-store and a physical store on campus. Upon graduation, students will possess the skills and capabilities necessary for successfully managing and operating either an e-store or a retail business.
Mode of Study Full-time
Duration of Study 2 Years
Offering Campus(es) / Venue(s)
IVE (Haking Wong)
Study Places IVE (Haking Wong) - 30
Admission Score Average Result: 14 1
Score Range: 12 - 15 1

Programme Stream

The programme offers two streams (Retail and E-commerce) at the final year. Students will opt to study in either stream in the 4th - 5th semesters. The streaming criteria are based on (i) the number of places available in specific stream, (ii) the choice of students and (iii) their academic performance.

Professional Recognition

Students may join the Hong Kong Institute of Marketing as Student Member.

The programme is the Associate Member of Hong Kong Retail Management Association.
Remarks
  1. Admission score in 2024 refers to score of the best 5 HKDSE subjects, including Chinese Language and English Language of admitted students in 2024. For reference only. (Scoring scale: 5** = 7 points; 5* = 6 points; 5 = 5 points: 4 = 4 points; 3 = 3 points; 2 = 2 points; 1 = 1 point).
Notes
  1. The programme information is applicable to local applicants. For non-local applicants, please visit here.
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
  3. The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.

Entrance Requirements

  • HKDSE
Chinese Language 2
English Language 2
Core/Elective Subject 2
Core/Elective Subject 2
Core/Elective Subject 2
  • VTC Diploma of Foundation Studies; OR
  • VTC Diploma of Vocational Education / VTC Diploma of Vocational Baccalaureate; OR
  • Diploma Yi Jin / Diploma of Applied Education; OR
  • Relevant and substantial work experience and/or prior qualification(s) obtained in or outside Hong Kong (e.g. assessed through recognition of prior learning and credit accumulation and transfer), with demonstrated ability to undertake sub-degree education; OR
  • Equivalent
Remarks
  1. Applicants can use HKDSE Applied Learning (ApL) subjects (except ApL Chinese) for admission purpose. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an ApL subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively for admission purpose.
  2. For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively; From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement (Subject to approval by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)). One Other Language subject can be counted for admission purpose.
  3. An "Attained" in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at "Level 2" for admission purpose.
  4. If one of the five HKDSE subjects is Citizenship and Social Development, the general entrance requirement would become "Attained" for Citizenship and Social Development and Level 2 or above in four other HKDSE subjects including Chinese Language and English Language. Besides, Level 2 or above in Mathematics Extended Part (Module 1 or Module 2) is also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. If applicants have taken both Module 1 and Module 2, either one of the modules (with a higher level) will be counted for admission purpose.
  5. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  6. Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Higher Diploma programmes in VTC, subject to their BTEC and IGCSE results.
  7. Applications with work experience and/or prior qualification(s) submitted will be assessed individually by the departments concerned.

Articulation / Employment

Articulation
Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):
  • Northumbria University, UK: BSc (Hons) Global Business Management#
    [Not applicable to Mainland students]
# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Career Prospects
Graduates may be employed in a wide range of retail and e-commerce related roles. Apart from working as retail management trainee, e-commerce executive, retail merchandiser, digital marketing officer, shopping mall officer, retail marketing officer, etc. in different organisations, students may even choose to start their own e-store or retail business after graduation.

Curriculum

  • Economics
  • Accounting
  • Phygital Retailing Fundamentals
  • Design Thinking and Entrepreneurship
  • Creative Project
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Essential Workplace Communication: Effective Oral Interaction
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • IT Essentials - Business
  • Marketing Essentials
  • Management
  • Business Statistics
  • Digital Media Production
  • Design Thinking and Entrepreneurship
  • Creative Project
  • Essential Workplace Communication: Digital Written Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Global Retail Merchandising
  • Inno-Tech Global Supply Chain
  • Design Thinking & Entrepreneurship
  • Creative Project
  • Enrichment Module A
  • Professional Workplace Communication: Storytelling and Job Search
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace

Retail Stream

  • Store Operation with Technology Applications
  • Visual Merchandising
  • e-Store Operations and Practices
  • Sales and Customer Experience Management
  • Enrichment Module B
  • Final Year Project
  • Professional Workplace Communication: Proposal and Report Writing

E-commerce Stream

  • Strategy and Project Management in E-Commerce
  • Customer Relationship Management and Analytics
  • Digital Marketing
  • Online Sales and Practices
  • Enrichment Module B
  • Final Year Project
  • Professional Workplace Communication: Proposal and Report Writing

Retail Stream

  • Contemporary Store Operation
  • Retail Branding and Communications
  • Legal Practices of Retail
  • Final Year Project
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Professional Workplace Communication: Pitching and Persuasive Presentation

E-commerce Stream

  • Contemporary e-store Operation
  • Legal and Ethical Aspects in E-Commerce
  • Social Media Marketing and Social Commerce
  • Final Year Project
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Professional Workplace Communication: Pitching and Persuasive Presentation
Remarks
  • Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.

Tuition Fees

1st Year Tuition Fees (HK$)
$32,500
2nd Year Tuition Fees (HK$)
$32,500
Remarks
  1. The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two installments each year.
  2. In addition to tuition fees, students will be required to pay other fees, such as caution money and students’ union annual fees. Students of Higher Diploma programmes will be required to pay the study package fees for Chinese & Putonghua modules.
  3. Some students may be required to study bridging modules or enhancement programmes to support their study; or to attend additional training, industrial attachments, public examinations for which separate fees will be charged.
  4. Tuition fees are subject to annual review. The tuition fee levels for 2nd Year will be reviewed subject to inflationary adjustments and other relevant factors.
  5. The information listed above is only applicable to local students.

Programme Highlights

Collaboration with the industry parters for practical experience in online & offline store operations

Collaboration with the industry parters for practical experience in online & offline store operations

Students collaborate with various retail and e-commerce businesses partners to operate their own online and offline store operations, putting the theories they have learned into practice.

Participate in various exchange activities to broaden horizons

Participate in various exchange activities to broaden horizons

Through participation in subject-related exchange activities, engage with e-commerce businesses and educational institutions in Mainland China and overseas.

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Higher Diploma in Human Resources and Talent Analytics

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Higher Diploma in Marketing and Customer Analytics

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Programme Code BA114049

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Higher Diploma in Artiste and Cultural Management

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Programme Code BA114054

Higher Diploma in Management for Disciplined Services

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Higher Diploma in Aviation Services and Transport Studies

Full-time S6 or above Higher Diploma
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Higher Diploma in Business Administration and Management

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Higher Diploma in Event Marketing and Business Promotion

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Programme Code BA114062

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