Programme Advantages

Workplace experience

Students participate industrial attachment in relevant field, enabling them to comprehend industry advancements and develop practical skills and professional attributes.

Store Operation Practices

Students can apply knowledge in real-world online and offline store operation scenarios arranged by the industry.

Professional Certification Boost

Obtain certifications to enhance employment competitiveness.

Workplace experience

Students participate industrial attachment in relevant field, enabling them to comprehend industry advancements and develop practical skills and professional attributes.

Store Operation Practices

Students can apply knowledge in real-world online and offline store operation scenarios arranged by the industry.

Professional Certification Boost

Obtain certifications to enhance employment competitiveness.

Basic Information

The programme is equipped with simulated stores and collaborates with industries to provide students with hands-on experience in operating and managing both an e-store and a physical store on campus. Upon graduation, students will possess the skills and capabilities necessary for successfully managing and operating either an e-store or a retail business.

Mode of Study Full-time

Duration of Study 2 Years

Offering Campus(es) / Venue(s)

IVE (Haking Wong)

Study Places IVE (Haking Wong) - 30

Admission Score Average Result: 14 ¹
Score Range: 12 - 15 ¹

Programme Stream

The programme offers two streams (Retail and E-commerce) at the final year. Students will opt to study in either stream in the 4th - 5th semesters. The streaming criteria are based on (i) the number of places available in specific stream, (ii) the choice of students and (iii) their academic performance.

Professional Recognition

Students may join the Hong Kong Institute of Marketing as Student Member.

The programme is the Associate Member of Hong Kong Retail Management Association.

Remarks

Admission score in 2024 refers to score of the best 5 HKDSE subjects, including Chinese Language and English Language of admitted students in 2024. For reference only. (Scoring scale: 5** = 7 points; 5* = 6 points; 5 = 5 points: 4 = 4 points; 3 = 3 points; 2 = 2 points; 1 = 1 point).

Notes

The programme information is applicable to local applicants. For non-local applicants, please visit here.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.

Entrance Requirements

HKDSE

Chinese Language 2

English Language 2

Core/Elective Subject 2

VTC Diploma of Foundation Studies; OR
VTC Diploma of Vocational Education / VTC Diploma of Vocational Baccalaureate; OR
Diploma Yi Jin / Diploma of Applied Education; OR
Relevant and substantial work experience and/or prior qualification(s) obtained in or outside Hong Kong (e.g. assessed through recognition of prior learning and credit accumulation and transfer), with demonstrated ability to undertake sub-degree education; OR
Equivalent

Remarks

Applicants can use HKDSE Applied Learning (ApL) subjects (except ApL Chinese) for admission purpose. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an ApL subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively for admission purpose.
For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively; From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement (Subject to approval by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)). One Other Language subject can be counted for admission purpose.
An "Attained" in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at "Level 2" for admission purpose.
If one of the five HKDSE subjects is Citizenship and Social Development, the general entrance requirement would become "Attained" for Citizenship and Social Development and Level 2 or above in four other HKDSE subjects including Chinese Language and English Language. Besides, Level 2 or above in Mathematics Extended Part (Module 1 or Module 2) is also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. If applicants have taken both Module 1 and Module 2, either one of the modules (with a higher level) will be counted for admission purpose.
Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Higher Diploma programmes in VTC, subject to their BTEC and IGCSE results.
Applications with work experience and/or prior qualification(s) submitted will be assessed individually by the departments concerned.

Articulation / Employment

Articulation

Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

Northumbria University, UK: BSc (Hons) Global Business Management^#
[Not applicable to Mainland students]

^# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.

Career Prospects

Graduates may be employed in a wide range of retail and e-commerce related roles. Apart from working as retail management trainee, e-commerce executive, retail merchandiser, digital marketing officer, shopping mall officer, retail marketing officer, etc. in different organisations, students may even choose to start their own e-store or retail business after graduation.

Curriculum

Economics
Accounting
Phygital Retailing Fundamentals
Design Thinking and Entrepreneurship
Creative Project
Vocational Chinese Communication: Putonghua Conversation and Reports
Essential Workplace Communication: Effective Oral Interaction
Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
IT Essentials - Business

Marketing Essentials
Management
Business Statistics
Digital Media Production
Design Thinking and Entrepreneurship
Creative Project
Essential Workplace Communication: Digital Written Correspondence
Whole Person Development - Collaboration, Teamwork & Social Engagement
Work-integrated Learning*

Global Retail Merchandising
Inno-Tech Global Supply Chain
Design Thinking & Entrepreneurship
Creative Project
Enrichment Module A
Professional Workplace Communication: Storytelling and Job Search
Whole Person Development - Enhancing Competencies in the 21^st Century Workplace
Work-integrated Learning*

Retail Stream

Store Operation with Technology Applications
Visual Merchandising
e-Store Operations and Practices
Sales and Customer Experience Management
Enrichment Module B
Final Year Project
Professional Workplace Communication: Proposal and Report Writing
Work-integrated Learning*

E-commerce Stream

Strategy and Project Management in E-Commerce
Customer Relationship Management and Analytics
Digital Marketing
Online Sales and Practices
Enrichment Module B
Final Year Project
Professional Workplace Communication: Proposal and Report Writing
Work-integrated Learning*

Retail Stream

Contemporary Store Operation
Retail Branding and Communications
Legal Practices of Retail
Final Year Project
Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
Professional Workplace Communication: Pitching and Persuasive Presentation

E-commerce Stream

Contemporary e-store Operation
Legal and Ethical Aspects in E-Commerce
Social Media Marketing and Social Commerce
Final Year Project
Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
Professional Workplace Communication: Pitching and Persuasive Presentation

Remarks

Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.

Tuition Fees

1st Year Tuition Fees (HK$)

$32,500

2nd Year Tuition Fees (HK$)

$32,500

Remarks

The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two installments each year.
In addition to tuition fees, students will be required to pay other fees, such as caution money and students’ union annual fees. Students of Higher Diploma programmes will be required to pay the study package fees for Chinese & Putonghua modules.
Some students may be required to study bridging modules or enhancement programmes to support their study; or to attend additional training, industrial attachments, public examinations for which separate fees will be charged.
Tuition fees are subject to annual review. The tuition fee levels for 2nd Year will be reviewed subject to inflationary adjustments and other relevant factors.
The information listed above is only applicable to local students.

Programme Highlights

Collaboration with the industry parters for practical experience in online & offline store operations

Students collaborate with various retail and e-commerce businesses partners to operate their own online and offline store operations, putting the theories they have learned into practice.

Participate in various exchange activities to broaden horizons

Through participation in subject-related exchange activities, engage with e-commerce businesses and educational institutions in Mainland China and overseas.