Non-local Student Admissions

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Programme Advantages

Collaboration of Business and Design

Course integrates advertising and social media training. Enhancing students' business and creative skills.

Diversity in career and further education

Provide comprehensive training, offering diverse job opportunities and options to pursue various bachelor's degrees.

In-house Advertising Studio

The programme equips with advertising studio with professional equipment for student use.

Collaboration of Business and Design

Course integrates advertising and social media training. Enhancing students' business and creative skills.

Diversity in career and further education

Provide comprehensive training, offering diverse job opportunities and options to pursue various bachelor's degrees.

In-house Advertising Studio

The programme equips with advertising studio with professional equipment for student use.

Basic Information

Advertising and new media emphasise to take a holistic and integrated view of a talented society and apply a communications mix that is a mobile-first approach, underpinned by traditional media, to engage and reach the right audience at the right time.

The programme specialises in strategic marketing communications and is proud to train students to become modern marketers with custom advertising and marketing pieces. The programme provides professional audio and visual facilities, computing software and hardware, for students’ classroom practice, and workplace learning and assessment.

Mode of Study Full-time

Duration of Study 2 Years

Offering Campus(es) / Venue(s)

IVE (Haking Wong)

Study Places IVE (Haking Wong) - 30

Admission Score Average Result: 11 ¹
Score Range: 10 - 12 ¹

Professional Recognition

Students may join the Hong Kong Institute of Marketing as Student Member.

Remarks

Admission score in 2024 refers to score of the best 5 HKDSE subjects, including Chinese Language and English Language of admitted students in 2024. For reference only. (Scoring scale: 5** = 7 points; 5* = 6 points; 5 = 5 points: 4 = 4 points; 3 = 3 points; 2 = 2 points; 1 = 1 point).

Notes

The programme information is applicable to local applicants. For non-local applicants, please visit here.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.

Entrance Requirements

HKDSE

Chinese Language 2

English Language 2

Core/Elective Subject 2

VTC Diploma of Foundation Studies; OR
VTC Diploma of Vocational Education / VTC Diploma of Vocational Baccalaureate; OR
Diploma Yi Jin / Diploma of Applied Education; OR
Relevant and substantial work experience and/or prior qualification(s) obtained in or outside Hong Kong (e.g. assessed through recognition of prior learning and credit accumulation and transfer), with demonstrated ability to undertake sub-degree education; OR
Equivalent

Remarks

Applicants can use HKDSE Applied Learning (ApL) subjects (except ApL Chinese) for admission purpose. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an ApL subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively for admission purpose.
For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively; From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement (Subject to approval by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)). One Other Language subject can be counted for admission purpose.
An "Attained" in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at "Level 2" for admission purpose.
If one of the five HKDSE subjects is Citizenship and Social Development, the general entrance requirement would become "Attained" for Citizenship and Social Development and Level 2 or above in four other HKDSE subjects including Chinese Language and English Language. Besides, Level 2 or above in Mathematics Extended Part (Module 1 or Module 2) is also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. If applicants have taken both Module 1 and Module 2, either one of the modules (with a higher level) will be counted for admission purpose.
Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Higher Diploma programmes in VTC, subject to their BTEC and IGCSE results.
Applications with work experience and/or prior qualification(s) submitted will be assessed individually by the departments concerned.

Articulation / Employment

Articulation

Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):

Bachelor of Arts (Honours) in Digital Advertising
Bachelor of Arts (Honours) in Public Relations and International Events Management

Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

Northumbria University, UK: BSc (Hons) Global Business Management^#
[Not applicable to Mainland students]

^#It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.

Career Prospects

Graduates may be employed in the fields of advertising / PR, marketing, and media. In advertising, media and PR firms, they may be employed as Advertising Officers, Account Executives, Designers, PR Officers, Social Media Content Developers, Event Planners, Youtubers, etc. In the marketing field, graduates may be employed as Marketing Officers or Brand Executives. The career nature is challenging and highly diversified.

Curriculum

Advertising Studio 1: Photography and Interactive Design
Social Media Production and Management
Marketing Communications
Marketing Essentials
Essential Workplace Communication: Effective Oral Interaction
Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
IT Essentials - Business

Advertising Studio 2: Broadcasting, Media & Communications
Business Statistics
Digital Marketing Basics
Public Relations and Event Marketing
Vocational Chinese Communication: Putonghua Conversation and Reports
Essential Workplace Communication: Digital Written Correspondence
Whole Person Development - Collaboration, Teamwork & Social Engagement
Creative Project

Enrichment Module A
Design Thinking and Entrepreneurship
Legal Issues in Marketing and Advertising
Creative Project
Professional Workplace Communication: Storytelling and Job Search
Whole Person Development - Enhancing Competencies in the 21^st Century Workplace

Accounting
Animation and Character Design for Branding
Consumer Behaviour
Marketing Strategy
Semiotics and Media Writing
Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
Professional Workplace Communication: Proposal and Report Writing
Final Year Project

Advertising Media Production
Management
Media Planning
Services Marketing
Web Analytics and Digital Marketing
Final Year Project
Professional Workplace Communication: Pitching and Persuasive Presentation
Enrichment Module B

Remarks

Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.

Tuition Fees

1st Year Tuition Fees (HK$)

$32,500

2nd Year Tuition Fees (HK$)

$32,500

Remarks

The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two installments each year.
In addition to tuition fees, students will be required to pay other fees, such as caution money and students’ union annual fees. Students of Higher Diploma programmes will be required to pay the study package fees for Chinese & Putonghua modules.
Some students may be required to study bridging modules or enhancement programmes to support their study; or to attend additional training, industrial attachments, public examinations for which separate fees will be charged.
Tuition fees are subject to annual review. The tuition fee levels for 2nd Year will be reviewed subject to inflationary adjustments and other relevant factors.
The information listed above is only applicable to local students.

Programme Highlights

Phoenix Television Recruitment Fair 2024

Phoenix Satellite Television Co. Ltd not only introduces its company operations but also provides students with various internship opportunities, including: Technical Operator, Vision Switcher, Audio Operator, Cameraman, and more.

Live streaming training

Live streaming training in class equips students with essential skills for modern communication. They gain practical knowledge in using streaming technology, managing live interactions, and creating engaging content, preparing them for opportunities in the rapidly evolving digital landscape.