Higher Diploma in Event Marketing and Business Promotion

Semester 1:

• Marketing Essentials
  
• Event Marketing and Etiquette
  
• Digital Media, Video Production and Livestreaming for Event
  
• Creative Project
  
• Design Thinking and Entrepreneurship
  
• Work-integrated Learning*
  
• Vocational Chinese Communication: Putonghua Conversation and Reports
  
• Essential Workplace Communication: Effective Oral Interaction
  
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  
• IT Essentials - Business
  

Semester 2:

• Management
  
• Business Statistics
  
• Exhibition Design and Event Staging
  
• Whole Person Development - Collaboration, Teamwork & Social Engagement
  
• Creative Project
  
• Design Thinking and Entrepreneurship
  
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  
• Essential Workplace Communication: Digital Written Correspondence
  

Semester 3:

• Social Media Marketing for Businesses
  
• Virtual and Hybrid Event Management
  
• Design Thinking and Entrepreneurship
  
• Work-integrated Learning*
  
• Professional Workplace Communication: Storytelling and Job Search
  
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  

Semester 4:

• Event Budgeting
  
• Wedding Event
  
• Customer Experience Management for Event
  
• Enrichment Module A
  
• Final Year Project
  
• Work-integrated Learning*
  
• Professional Workplace Communication: Proposal and Report Writing
  

Semester 5:

• Event and Exhibition Marketing in China
  
• Public Relations and Sponsorship
  
• Event Management for eSports
  
• Final Year Project
  
• Enrichment Module B
  
• Professional Workplace Communication: Pitching and Persuasive Presentation
  

* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.