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Business

Higher Diploma in Retail and E-Commerce Management

Full-time S6 or above Higher Diploma

Programme Code BA114064

Higher Diploma in Retail and E-Commerce Management

Programme Edges

Workplace Experience

Students participate industrial attachment in relevant field, enabling them to comprehend industry advancements and develop practical skills and professional attributes.

Retail Store Operation Practices

Students can apply knowledge in real-world online and offline store operation scenarios arranged by the industry.

Workplace Experience

Students participate industrial attachment in relevant field, enabling them to comprehend industry advancements and develop practical skills and professional attributes.

Retail Store Operation Practices

Students can apply knowledge in real-world online and offline store operation scenarios arranged by the industry.

Basic Information

This programme prepares students for careers in retail and e-commerce. In collaboration with industry partners, a dedicated training centre offers practical learning in retail management, including integrated online-offline operations and livestreaming applications. The curriculum is designed to equip students with current industry knowledge and hands-on experience, enhancing their competitiveness for further education and employment opportunities in a rapidly evolving market.

Mode of Study Full-time

Duration of Study 2 Years

Offering Campus(es) / Venue(s)

IVE (Haking Wong)

Professional Recognition

Students may join the Hong Kong Institute of Marketing as Student Member.

The programme is the Associate Member of Hong Kong Retail Management Association.

Remarks

The programme information is applicable to local applicants. For non-local applicants, please visit here.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
Except for specific modules of specific content, the medium of instruction for Higher Diploma programmes is English and may be supplemented with Chinese.

Entrance Requirements

HKDSE

Chinese Language 2

English Language 2

Core/Elective Subject 2

VTC Diploma of Foundation Studies; OR
VTC Diploma of Vocational Education / VTC Diploma of Vocational Baccalaureate; OR
Diploma Yi Jin / Diploma of Applied Education; OR
Relevant and substantial work experience and/or prior qualification(s) obtained in or outside Hong Kong (e.g. assessed through recognition of prior learning and credit accumulation and transfer), with demonstrated ability to undertake sub-degree education; OR
Equivalent

Remarks

Applicants can use HKDSE Applied Learning (ApL) subjects (except ApL Chinese) for admission purpose. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an ApL subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively for admission purpose.
One Other Language subject (Category C subjects) can be counted for admission purpose. For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Languages subjects are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively. From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. Starting from 2026 HKDSE, a Grade E or above in Urdu language will also be recognised for the same purpose. For details, please click here.
An "Attained" in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at "Level 2" for admission purpose.
If one of the five HKDSE subjects is Citizenship and Social Development, the general entrance requirement would become "Attained" for Citizenship and Social Development and Level 2 or above in four other HKDSE subjects including Chinese Language and English Language. Besides, Level 2 or above in Mathematics Extended Part (Module 1 or Module 2) is also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. If applicants have taken both Module 1 and Module 2, either one of the modules (with a higher level) will be counted for admission purpose.
Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Higher Diploma programmes in VTC, subject to their BTEC and IGCSE results.
Applications with work experience and/or prior qualification(s) submitted will be assessed individually by the departments concerned.

Articulation / Employment

Articulation

Graduates may apply for the degree programmes offered by the following institution(s):

Northumbria University, UK: BSc (Hons) in Global Business Management^#
The Hong Kong Polytechnic University
The Hang Seng University of Hong Kong

^# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.

Full-time top-up degree programmes in collaboration with the School for Higher and Professional Education (SHAPE) of VTC is not applicable to Mainland Students. For admission arrangements of part-time programmes, please visit website of SHAPE.

Career Prospects

Graduates may be employed in a wide range of retail and e-commerce related roles. Apart from working as retail management trainee, e-commerce executive, retail merchandiser, digital marketing officer, shopping mall officer, retail marketing officer, etc. in different organisations, students may even choose to start their own e-store or retail business after graduation.

Curriculum

Economics
Quantitative Analysis for Business
Retail and e-Tail Fundamentals
Vocational Chinese Communication: Putonghua Conversation and Reports
Essential Workplace Communication: Effective Oral Interaction
Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
IT Essentials - Business
Work-integrated Learning*

Accounting
Fundamentals of Management
Live Commerce with Design Thinking
Marketing Essentials
Global Merchandising
Essential Workplace Communication: Digital Written Correspondence
Whole Person Development - Collaboration, Teamwork & Social Engagement

Digital Media Practices
Legal Aspect of Retail and E-Commerce
Live Commerce with Design Thinking
Enrichment Module A
Professional Workplace Communication: Storytelling and Job Search
Whole Person Development - Enhancing Competencies in the 21^st Century Workplace

Logistic and Supply Chain Management
Sales and Customer Experience Management
Omnichannel Operations Management
Visual Merchandising
Enrichment Module B
Final Year Project
Professional Workplace Communication: Proposal and Report Writing
Work-integrated Learning*

Online Sales and Digital Media Marketing
Brand Management in Retail and E-Commerce
Contemporary Retail and E-Commerce Practices
Final Year Project
Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
Professional Workplace Communication: Pitching and Persuasive Presentation
Work-integrated Learning*

Remarks

Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.

Tuition Fees

The tuition fees for AY2027/28 will be announced at a later stage. The tuition fees for the AY2026/27 is listed below for reference.

1st Year Tuition Fees (HK$)

$35,140

Remarks

The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two instalments each year. Each instalment is HK$17,570.
In addition to tuition fees, students will be required to pay other fees, such as caution money and students’ union annual fees. Students of Higher Diploma programmes will be required to pay the study package fees for Chinese & Putonghua modules.
Some students may be required to study bridging modules or enhancement programmes to support their study; or to attend additional training, industrial attachments, public examinations for which separate fees will be charged.
Tuition fees are subject to annual review. The tuition fee levels for 2^nd Year will be reviewed subject to inflationary adjustments and other relevant factors.
Applicants shall refer to the Government's revised eligibility criteria for subvented study places and subsidies for AY2027/28 and beyond. Applicants not meeting the revised eligibility criteria are subject to self-finance fees. If you need any further enquiry on visa requirements, please contact the Immigration Department of the HKSAR.
The information listed above is only applicable to local students.

Programme Highlights

Collaboration With The Industry Parters For Practical Experience In Online & Offline Store Operations

Students collaborate with various retail and e-commerce businesses partners to operate their own online and offline store operations, putting the theories they have learned into practice.

Participate In Various Exchange Activities To Broaden Horizons

Through participation in subject-related exchange activities, engage with e-commerce businesses and educational institutions in Mainland and overseas.