Skip to main content
Open/Close Side Menu Open/Close Main Menu
Start of Content
Business Discipline

Higher Diploma in Advertising and Media Communications

Programme code BA114040

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
IVE (Chai Wan)
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  4. Applicants may be required to attend an interview.
Programme Aims
The program specializes in strategic marketing communications and is proud to train students to become modern marketers with custom advertising and marketing pieces.  The programme provides an in-house Photo Studio, professional audio and visual facilities, computing software and hardware, for students’ classroom practice and industrial attachment.
 
Advertising and new media modules emphasize to take a holistic and integrated view of a talented society and apply a communications mix that is a mobile-first approach, underpinned by traditional media, to engage and reach the right audience at the right time.
Career Prospects
Graduates are competent to develop their career in the fields of advertising/PR, marketing, and media. In advertising, media and PR firms, they can be employed as Advertising Officers, Account Executives, Designers, PR officers, Social Media Content Developers, and Event Planners, Youtubers, etc.  In the marketing field, graduates can be employed as Marketing Officers or Brand Executives. The career prospect is interesting and highly diversified.
Articulation
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
  • Coventry University, UK: BA(Hons) International Marketing#

# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Professional Recognition
Students can join the Hong Kong Institute of Marketing as Student Member.
Notes
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.