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Business Discipline

Higher Diploma in Marketing and Customer Analytics

Programme code BA114045

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
IVE (Sha Tin)
IVE (Tuen Mun)
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  4. Applicants may be required to attend an interview.
Programme Aims
The programme aims not only to provide students with professional training in marketing but also to equip them with basic skills in data analytics on marketing management, especially with better utilization of technology for marketing planning, implementation and analysis. It covers major marketing aspects including Marketing Planning, Online and Social Media Marketing, Marketing Data Analytics, Promotion & Marketing Communications, Customer Relationship Management, Branding and PR & Event Management, which enable graduates to have a wide variety of choices for career development and academic articulation.
Career Prospects
Graduates are competent to take up positions in a wide range of marketing fields in public and private sectors. These include Marketing Executive, Marketing Planning Coordinator, Digital Marketing Executive, Data Analyst, Marketing Communications Officer, Advertising Account Executive, Business Development Executive, Sales Executive, Sales and Marketing Coordinator, Brand Management Executive, Marketing Research Officer, Event Planning Executive, Public Relations Executive and Customer Services Officer.
Articulation
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
  • Coventry University, UK : BA (Hons) International Marketing#
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Professional Recognition
Students can join the Hong Kong Institute of Marketing as Student Member.
Notes
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.