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Business Discipline

Higher Diploma in Public Relations and Communication Management

Programme code BA114063

Duration of Study
2 Years
Mode of Study
Offering Campus(es) / Venue(s)
(Planned Places)
IVE (Kwun Tong) - 30
Admission Score (For reference)  (Note 1)
Average Result : 13
Score Range : 10 - 17
Programme Aims
This interdisciplinary programme marks a close collaboration between Business Discipline (BA) and Design Discipline (DE). The programme aims to equip students with skills and abilities to perform interdisciplinary tasks that are required by PR practitioners, in response to the rapidly changing use of digital communication and media technology.  
The programme covers trade specific PR theories and practices. It aims to develop students’ story-telling and presentation skills and to equip them with the basic skills in producing creative and persuasive content for multimedia purposes. Furthermore, through the participation in various industrial projects, students’ PR experiences in big data analytic, social media content planning, integrated marketing communication, event planning, stakeholder engagement and crisis responses, etc. are accumulated.
Professional Recognition
  • Student membership of Hong Kong Public Relations Professionals' Association (PRPA)
  • Student membership of the Association of Accredited Advertising Agencies of Hong Kong (HK4As)
  • Student membership of Hong Kong Institute of Marketing (HKIM)
  1. Admission score in 2023 refers to score of the best 5 HKDSE subjects, including Chinese Language and English Language of admitted students in 2023. For reference only.
    (Scoring scale: 5**=7 points; 5*=6 points; 5=5 points; 4=4 points; 3=3 points; 2=2 points; 1=1 point)
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
  3. Programme with interdisciplinary collaboration. The programme is jointly offered by the Business and Design disciplines.