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Business
Higher Diploma in Artiste and Cultural Management
Full-time S6 or above Higher Diploma

Programme Code BA114051

Higher Diploma in Artiste and Cultural Management

Programme Advantages

Programme Advantages

Programme Advantages

Integration of Theory and Practice

Provides practical opportunities to deepen the understanding of theoretical knowledge.

Programme Advantages

Diverse Career Options

Covers a wide range of skills to enhance employability.

Programme Advantages

Pathway to Further Studies and Careers

Offers internship arrangements to bridge learning with career development.

Programme Advantages

Integration of Theory and Practice

Provides practical opportunities to deepen the understanding of theoretical knowledge.

Programme Advantages

Diverse Career Options

Covers a wide range of skills to enhance employability.

Programme Advantages

Pathway to Further Studies and Careers

Offers internship arrangements to bridge learning with career development.

Basic Information

Through diverse scope of training, the programme aims to equip students with necessary skills and knowledge that are needed for artiste management and execution of promotional arts, cultural and/or entertainment events.

The programme is designed with an emphasis on generic and language training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Mode of Study Full-time
Duration of Study 2 Years
Offering Campus(es) / Venue(s)
IVE (Kwun Tong)
Study Places IVE (Kwun Tong) - 30
Admission Score Average Result: 14 1
Score Range: 10 - 17 1

Professional Recognition

The programme will invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.

Students may be eligible to apply for student membership of the Hong Kong Arts Administrators Association (HKAAA).
Remarks
  1. Admission score in 2024 refers to score of the best 5 HKDSE subjects, including Chinese Language and English Language of admitted students in 2024. For reference only. (Scoring scale: 5** = 7 points; 5* = 6 points; 5 = 5 points: 4 = 4 points; 3 = 3 points; 2 = 2 points; 1 = 1 point).
Notes
  1. The programme information is applicable to local applicants. For non-local applicants, please visit here.
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
  3. The programme is an interdisciplinary collaboration, jointly offered by the Business and Languages disciplines.
  4. The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.

Entrance Requirements

  • HKDSE
Chinese Language 2
English Language 2
Core/Elective Subject 2
Core/Elective Subject 2
Core/Elective Subject 2
  • VTC Diploma of Foundation Studies; OR
  • VTC Diploma of Vocational Education / VTC Diploma of Vocational Baccalaureate; OR
  • Diploma Yi Jin / Diploma of Applied Education; OR
  • Relevant and substantial work experience and/or prior qualification(s) obtained in or outside Hong Kong (e.g. assessed through recognition of prior learning and credit accumulation and transfer), with demonstrated ability to undertake sub-degree education; OR
  • Equivalent
Remarks
  1. Applicants can use HKDSE Applied Learning (ApL) subjects (except ApL Chinese) for admission purpose. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an ApL subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively for admission purpose.
  2. For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively; From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement (Subject to approval by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)). One Other Language subject can be counted for admission purpose.
  3. An "Attained" in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at "Level 2" for admission purpose.
  4. If one of the five HKDSE subjects is Citizenship and Social Development, the general entrance requirement would become "Attained" for Citizenship and Social Development and Level 2 or above in four other HKDSE subjects including Chinese Language and English Language. Besides, Level 2 or above in Mathematics Extended Part (Module 1 or Module 2) is also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. If applicants have taken both Module 1 and Module 2, either one of the modules (with a higher level) will be counted for admission purpose.
  5. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  6. Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Higher Diploma programmes in VTC, subject to their BTEC and IGCSE results.
  7. Applications with work experience and/or prior qualification(s) submitted will be assessed individually by the departments concerned.

Articulation / Employment

Articulation
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • Bachelor of Arts (Honours) in Public Relations and International Events Management
Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by overseas universities below in collaboration with the School for Higher and Professional Education (SHAPE):
  • Northumbria University, UK: BSc (Hons) Global Business Management#​
    [Not applicable to Mainland students]
# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Career Prospects
Graduates may be employed in the field of artiste management, arts and cultural venue operations and event marketing. They are competent to take up wide range of positions, such as artiste manager assistant, artist and repertoire (A&R) assistant, music & concert promoter, live event coordinator, performing arts project officer, arts and cultural venue assistant.

Curriculum

  • Artiste Management - Styling and Image Design
  • Culture and Pop Culture of Hong Kong
  • Introduction to Performing Arts and Visual Arts
  • Digital Photography
  • Workplace Communication Across Generations
  • Vocational Chinese Communication: Putonghua Conversation and Reports 
  • Essential Workplace Communication: Effective Oral Interaction
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Digital Marketing in Arts and Cultural Events
  • Video Production
  • Event Staging Techniques
  • Integrated Project
  • Work-integrated Learning
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Essential Workplace Communication: Digital Written Correspondence
  • Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness (Part A)
  • Innovation and Entrepreneurship
  • Sound and Lighting Design for Live Show
  • Work-integrated Learning
  • Professional Workplace Communication: Storytelling and Job Search
  • Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness (Part B)
  • Enrichment Module B
  • Artiste Management - Operation
  • Event Management and Sponsorship
  • Collaborative Industry Project
  • Work-integrated Learning
  • Professional Workplace Communication: Proposal and Report Writing
  • IT Essentials - Business
  • Enrichment Module A
  • Arts and Cultural infrastructures and Projects
  • Events Risk Management
  • Audience Building and Data Analytics
  • Arts and Performing Venue Management
  • Collaborative Industry Project
  • Professional Workplace Communication: Pitching and Persuasive Presentation
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace

Tuition Fees

1st Year Tuition Fees (HK$)
$32,500
2nd Year Tuition Fees (HK$)
$32,500
Remarks
  1. The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two installments each year.
  2. In addition to tuition fees, students will be required to pay other fees, such as caution money and students’ union annual fees. Students of Higher Diploma programmes will be required to pay the study package fees for Chinese & Putonghua modules.
  3. Some students may be required to study bridging modules or enhancement programmes to support their study; or to attend additional training, industrial attachments, public examinations for which separate fees will be charged.
  4. Tuition fees are subject to annual review. The tuition fee levels for 2nd Year will be reviewed subject to inflationary adjustments and other relevant factors.
  5. The information listed above is only applicable to local students.

Programme Highlights

Industry Collaboration and Practical Teaching

Industry Collaboration and Practical Teaching

The programme integrates industry resources by inviting professional makeup artists to teach practical skills. Students gain hands-on experience, bridging learning and application, and enhancing their competitiveness in the job market.

Discover the Allure of the Entertainment Industry

Discover the Allure of the Entertainment Industry

The programme invites industry experts like Odilia Chan to share their insights, exploring the diverse perspectives of artists and management. Students get a firsthand glimpse into the endless possibilities and challenges of the entertainment industry, sparking passion and imagination for their future.

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