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Design Discipline

Higher Diploma in Fashion Media Design

Programme code DE114305

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
HKDI
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) award upon successful completion of prescribed modules are eligible to apply for Higher Diploma Programmes.
  4. Applicants may be required to attend an interview. Applicants are not required to show portfolio in the interview.
Programme Aims
Renowned international fashion brands have been developing their markets in Hong Kong and China in recent years, with the severe competitions facing globally and regionally, fashion brands start to build up their own media channels in order to enhance their competitiveness. With the advanced technology and the popularity of online activities, fashion brands are seeking new development and opportunities in the media strategy which need a pool of young talented practitioners.
 
The Fashion Media Design consists of a wide range of activities in the spectrum of the whole communication system and channels including media strategy, journalism, social media, blogging for business, webpage and app design, etc. to achieve a modern and all-rounded fashion communication solution.

This programme is designed to enable students to work in the different areas of Fashion fashion Media media Designdesign. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion film, fashion journalism, new media strategy, social media, and blogging for business form the core components of the programme.
 
This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Career Prospects
Graduates may be employed as fashion media design specialists :
  • Fashion Stylist / Editor
  • Fashion Blogger
  • Fashion and Lifestyle Public Relations
  • Brand Online Editor
  • Digital Marketing Executive
  • Brand Communications Officer
  • Fashion Marketing Officer
Articulation
Graduates are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
  • University for the Creative Arts, UK: BA (Hons) Fashion Promotion and Imaging
    (Registration Number of Non-local Higher and Professional Education: 252646)
Graduates can apply for admission to relevant degree programmes of local universities. Some examples are :
  • City University of Hong Kong: BA in Creative Media
  • Hong Kong Baptist University: Bachelor of Communication (Honours)
  • Hong Kong Polytechnic University: BA (Hons) in Digital Media
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Fashion Media Design offered by HKDI is highly recognised by the industry.
Notes
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.