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Higher Diploma in Artiste and Cultural Management

Full-time S6 or above Higher Diploma

Programme Code BA114051

Higher Diploma in Artiste and Cultural Management

Programme Edges

Pathway to Further Studies and Careers

Offers internship arrangements to bridge learning with career development.

Diverse Career Options

Covers a wide range of skills to enhance employability.

Integration of Theory and Practice

Provides practical opportunities to deepen the understanding of theoretical knowledge.

Pathway to Further Studies and Careers

Offers internship arrangements to bridge learning with career development.

Diverse Career Options

Covers a wide range of skills to enhance employability.

Integration of Theory and Practice

Provides practical opportunities to deepen the understanding of theoretical knowledge.

Basic Information

Through diverse scope of training, the programme aims to equip students with necessary skills and knowledge that are needed for artiste management and execution of promotional arts, cultural and/or entertainment events.

The programme is designed with an emphasis on generic and language training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Mode of Study Full-time

Duration of Study 2 Years

Offering Campus(es) / Venue(s)

IVE (Kwun Tong)

Professional Recognition

The programme will invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.

Students may be eligible to apply for student membership of the Hong Kong Arts Administrators Association (HKAAA).

Remarks

The programme information is applicable to local applicants. For non-local applicants, please visit here.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
Except for specific modules of specific content, the medium of instruction for Higher Diploma programmes is English and may be supplemented with Chinese.

Entrance Requirements

HKDSE

Chinese Language 2

English Language 2

Core/Elective Subject 2

VTC Diploma of Foundation Studies; OR
VTC Diploma of Vocational Education / VTC Diploma of Vocational Baccalaureate; OR
Diploma Yi Jin / Diploma of Applied Education; OR
Relevant and substantial work experience and/or prior qualification(s) obtained in or outside Hong Kong (e.g. assessed through recognition of prior learning and credit accumulation and transfer), with demonstrated ability to undertake sub-degree education; OR
Equivalent

Remarks

Applicants can use HKDSE Applied Learning (ApL) subjects (except ApL Chinese) for admission purpose. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an ApL subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively for admission purpose.
One Other Language subject (Category C subjects) can be counted for admission purpose. For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Languages subjects are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively. From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. Starting from 2026 HKDSE, a Grade E or above in Urdu language will also be recognised for the same purpose. For details, please click here.
An "Attained" in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at "Level 2" for admission purpose.
If one of the five HKDSE subjects is Citizenship and Social Development, the general entrance requirement would become "Attained" for Citizenship and Social Development and Level 2 or above in four other HKDSE subjects including Chinese Language and English Language. Besides, Level 2 or above in Mathematics Extended Part (Module 1 or Module 2) is also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. If applicants have taken both Module 1 and Module 2, either one of the modules (with a higher level) will be counted for admission purpose.
Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Higher Diploma programmes in VTC, subject to their BTEC and IGCSE results.
Applications with work experience and/or prior qualification(s) submitted will be assessed individually by the departments concerned.

Articulation / Employment

Articulation

Graduates may apply for the degree programmes offered by the following institution(s):

Northumbria University, UK: BSc (Hons) in Global Business Management^#
The Chinese University of Hong Kong
The Education University of Hong Kong

^#It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.

Full-time top-up degree programmes in collaboration with the School for Higher and Professional Education (SHAPE) of VTC is not applicable to Mainland Students. For admission arrangements of part-time programmes, please visit website of SHAPE.

Career Prospects

Graduates may be employed in the field of artiste management, arts and cultural venue operations and event marketing. They are competent to take up a wide range of positions, such as artiste manager assistant, artist and repertoire (A&R) assistant, music & concert promoter, live event coordinator, performing arts project officer, arts and cultural venue assistant.

Curriculum

Artiste Management - Styling and Image Design
Culture and Pop Culture of Hong Kong
Introduction to Performing Arts and Visual Arts
Marketing Essentials
Digital Photography
Vocational Chinese Communication: Putonghua Conversation and Reports
Essential Workplace Communication: Effective Oral Interaction
Whole Person Development - Collaboration, Teamwork & Social Engagement

Digital Marketing in Arts and Cultural Events
Video Production
Basic Event Staging Techniques
Fundamentals of Management
Quantitative Analysis for Business
Live Commerce with Design Thinking
Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
Essential Workplace Communication: Digital Written Correspondence
Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness (Part A)

Sound and Lighting for Live Show
Workplace Communication Across Generations
Live Commerce with Design Thinking
Work-integrated Learning *
Professional Workplace Communication: Storytelling and Job Search
Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness (Part B)
Enrichment Module B

Artiste Management - Operation
Event Management and Sponsorship
Audience Building and Data Analytics
Final Year Project
Work-integrated Learning *
Professional Workplace Communication: Proposal and Report Writing
IT Essentials - Business
Enrichment Module A

Arts and Cultural Infrastructures and Projects
Events Risk Management
Arts and Performing Venue Management
Final Year Project
Work-integrated Learning *
Professional Workplace Communication: Pitching and Persuasive Presentation
Whole Person Development - Enhancing Competencies in the 21^st Century Workplace

Remarks

Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.

Tuition Fees

The tuition fees for AY2027/28 will be announced at a later stage. The tuition fees for the AY2026/27 is listed below for reference.

1st Year Tuition Fees (HK$)

$35,140

Remarks

The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two instalments each year. Each instalment is HK$17,570.
In addition to tuition fees, students will be required to pay other fees, such as caution money and students’ union annual fees. Students of Higher Diploma programmes will be required to pay the study package fees for Chinese & Putonghua modules.
Some students may be required to study bridging modules or enhancement programmes to support their study; or to attend additional training, industrial attachments, public examinations for which separate fees will be charged.
Tuition fees are subject to annual review. The tuition fee levels for 2^nd Year will be reviewed subject to inflationary adjustments and other relevant factors.
Applicants shall refer to the Government's revised eligibility criteria for subvented study places and subsidies for AY2027/28 and beyond. Applicants not meeting the revised eligibility criteria are subject to self-finance fees. If you need any further enquiry on visa requirements, please contact the Immigration Department of the HKSAR.
The information listed above is only applicable to local students.

Programme Highlights

Industry Collaboration and Practical Teaching

The programme integrates industry resources by inviting professional makeup artists to teach practical skills. Students gain hands-on experience, bridging learning and application, and enhancing their competitiveness in the job market.

Discover the Allure of the Entertainment Industry

The programme invites industry experts like Odilia Chan to share their insights, exploring the diverse perspectives of artists and management. Students get a firsthand glimpse into the endless possibilities and challenges of the entertainment industry, sparking passion and imagination for their future.