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Degree Programmes
Self-financed Programmes

Bachelor of Arts (Honours) in Public Relations and International Events Management (Medium of Instruction: Putonghua)

Programme code MH125110

Duration of Study
Entry to Year 1: 4 Years
Mode of Study
Offering Campus(es) / Venue(s)

(Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at THEi (Tsing Yi).)

Medium of Instruction
Chinese (Putonghua) (Except some General Education Core and Elective Modules in English)
Programme Aims
Offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management.
Professional Recognition
Hong Kong Public Relations Professionals’ Association Limited (PRPA), Hong Kong Institute of Marketing (HKIM), The Hong Kong Advertisers Association (HK2A) and Hong Kong Association of Interactive Marketing (HKAIM) accept our students as student members.

The programme is a member of the Hong Kong Public Relations Professionals' Association Limited (PRPA) and Hong Kong Exhibition & Convention Industry Association (HKECIA).
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.