|Duration of Study|
|Mode of Study|
|Offering Campus(es) / Venue(s)|
|Average Result of Admitted Students in 2020 (Note 1)|
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education / Diploma of Vocational Baccalaureate; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas :
This programme aims to develop students’ ability to communicate visually through conventional and digital means that is effective as well as creative.
The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design areas including typography, branding and marketing, persuasive strategy, information design, user experience design, digital publishing design and visual manipulation. It aims at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.
Under user-centric approach, the programme also provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which match industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast-paced and ever-changing regional creative environment.
This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Graduates can be recruited as graphic designer, information designer, brand consultant, user experience designer, user interface designer, event / promotion art director, packaging designer, book designer, illustrator, storyboard artist and character designer, in areas as diverse as graphic house, design consultant, branding, advertising, magazine and publication media, book design, printing, packaging, digital marketing, event and exhibitions, illustration, environmental and spatial graphic, museum display, art / event promotion and image direction. Graduates frequently work as individual design practitioners and design entrepreneurs setting up their own studios.
Graduates can pursue relevant degrees locally or overseas.
This programme is developing articulation to top-up degree programmes offered by universities overseas, of which the potential partnering programmes include :
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no subject to the approval of the NCR registration.
Graduates are eligible to apply for admission to top-up degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi) :
Graduates can apply for admission to relevant degree programmes of local universities. Some examples are :
Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA), and Institute of Print-media Professionals, and Graphic Arts Association of Hong Kong.