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Business Discipline

Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Putonghua)

Programme code BA114061K

Duration of Study
2 Years
Mode of Study
Offering Campus(es) / Venue(s)
IVE (Tsing Yi)
Medium of Instruction
Chinese (Putonghua) (Except some modules in English)
Programme Aims
The programme aims to provide students opportunities to execute their ideas from classroom learning on event management and digital promotion in real-life working environment. Participating in mega events or major exhibitions under the placement of Work-integrated Learning could prepare students for event profession.

Modules of Event Management for eSports and Wedding are provided to develop students’ talent in specialised event organising.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.
  1. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
  2. The programme is newly offered in AY 2024/25. The accreditation of programme will be conducted in 2024.