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Business Discipline

Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Putonghua)

Programme code BA114061K

Articulation
Graduates may articulate to the degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • Bachelor of Arts (Hons) Public Relations and International Events Management (MOI: Putonghua)
Career Prospects
Graduates may be employed in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and eSports production, etc.