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Department of Hospitality and Business Management

Bachelor of Arts (Honours) in Public Relations and International Events Management (Medium of Instruction: Chinese (Putonghua))

Full-time S6 or above Degree

Programme Code MH125110K

Bachelor of Arts (Honours) in Public Relations and International Events Management (Medium of Instruction: Chinese (Putonghua))

Programme Edges

Industrial or Work-based Attachment

Graduates can pursue their careers in public relations and international events management.

Unique in Hong Kong

The only degree programme specialising in both public relations and international events management in Hong Kong.

Practical Knowledge and Skills

Equip graduates with practical industry experience through internships, collaborative industry projects, and international study opportunities.

Industrial or Work-based Attachment

Graduates can pursue their careers in public relations and international events management.

Unique in Hong Kong

The only degree programme specialising in both public relations and international events management in Hong Kong.

Practical Knowledge and Skills

Equip graduates with practical industry experience through internships, collaborative industry projects, and international study opportunities.

Basic Information

Offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management.

Mode of Study Full-time

Duration of Study 4 Years

Offering Campus(es) / Venue(s)

THEi¹

Medium of Instruction Chinese (Putonghua)²

Medium of Instruction

The programme is also offered in other medium of instruction, including:
EnglishBachelor of Arts (Honours) in Public Relations and International Events Management

Professional Recognition

The programme is a Corporate Member of the Hong Kong Public Relations Professionals' Association Limited (PRPA) and a Full Member of Hong Kong Exhibition & Convention Industry Association (HKECIA).

Remarks

Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.
Except for some General Education Core and Elective Modules taught in English.

Notes

Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

Entrance Requirements

HKDSE

Chinese Language 3

English Language 3

Mathematics 2

Elective Subject 2

Citizenship and Social Development Attained

Equivalent^*

Remarks

*Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Degree programmes in VTC, subject to their BTEC and IGCSE results.

These are the entrance requirements of Year 1 entry.
One Other Language subject (Category C subjects) can be counted for admission purpose. For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Languages subjects are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively. From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. Starting from 2026 HKDSE, a Grade E or above in Urdu language will also be recognised for the same purpose. For details, please click here.
An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose. The results of relevant ApL subjects will be considered in the application for Degree programmes. Relevant ApL subjects include: Marketing in Global Trade, Film and Video Studies / Film and Video, Exercise Science and Health Fitness, Image Design, Multimedia Entertainment Studies, Events Planning and Operation, Public Relations and Advertising, Applied Business Research, Interior Design / Interior And Exhibition Design, Computer Game and Animation Design, Financial Markets And Operations, Fashion and Image Design / Fashion Image Design, The Essentials of Dramatic Arts / The Essentials of Theatre Arts, Magazine Editing and Production, New Media Communication Strategies, Entrepreneurship for SME, Marketing and Online Promotion, Electrical and Energy Engineering, Computer Forensic Technology, Accounting in Practice, Pâtisserie And Café Operations, Animal Care, Jewellery and Accessories Design, Practical Psychology, Public Relations and Communication, Business Data Analysis / Data Application for Business, Internet of Everything Application, Creative Advertising, PR and Multimedia Communication, Digital Media and Radio Production, Jewellery Design in Digital Age, Digital Brand Communication, Multimedia Storytelling, AI in Business, English For Business Services / Applied Learning (Vocational English) - English for Business Services, Korean Language and Culture, Practical Translation (Chi-Eng), Creative English - Biz and Media, Creative English - PR and Marketing, Innovation and Entrepreneurship.
An “Attained” in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at “Level 2” for admission purpose.
HKDSE Liberal Studies at Level 2 or above will be recognised for meeting the subject requirement of Citizenship and Social Development.

Articulation / Employment

Career Prospects

Graduates may pursue careers in public relations, corporate communications, advertising, and marketing across both profit and non-profit organisations. Employment opportunities span a wide range of roles, including but not limited to executives in public relations, corporate communications, advertising, marketing, event management, media planning and buying, sales, investor relations, publicity, customer and community relations, copywriting and corporate brand management.

Curriculum

Public Relations & Communications: Theory & Practice
Public Speaking
Business Management Fundamentals
Consumer Behaviour & Communication
Digital Storytelling for Public Relations
Programme Elective 1
GE Core Module: Chinese 1
GE Core Module: English for Academic Studies 1⁺
GE Core Module: Creativity & Innovation in Society⁺
GE Elective Module 1^#

Organisation Behaviour & Communication
Business Ethics & Law
Events Planning & Management
Marketing Management
Brand Management
Programme Elective 2
GE Core Module: A.I. & Blockchain in Society & Work⁺
GE Core Module: Entrepreneurial Mindset⁺
GE Elective Module 2^#
GE Elective Module 3^#

Marketing Research for Communication Professionals
Digital & Social Media Marketing
Customer Relationship Management
Integrated Marketing Communication
Crisis Management
Writing for Public Relations
MICE Business & Operations Management
Programme Elective 3
Work-integrated Learning^*
GE Core Module: English for Academic Studies 2⁺
GE Core Module: Chinese 2

Negotiating & Lobbying
Public Relations & Media Campaign Planning Management
Contemporary Issues in Public Relations & International Events Management
Career Development Project
International Events Impacts & Sustainable Development
Social Marketing & Public Opinion Management
Programme Elective 4
GE Core Module: English for Professional Purposes⁺
GE Elective Module 4^#
Programme Elective 5

Remarks

Modules to be delivered in English.

Please visit THEi’s website to learn more about the GE Elective Modules.

Students are also required to complete the Work-integrated Learning module before a bachelor's degree is awarded.

Tuition Fees

The tuition fees for AY2027/28 will be announced at a later stage. The tuition fees for the AY2026/27 is listed below for reference.

1st Year Tuition Fees (HK$) - after deducting the Maximum Government Subsidy amount

$54,880

Remarks

The study duration of Degree programmes is normally 4 years. Students have to complete at least 120 to 132 credit points for graduation.
In addition to tuition fees, students will be required to pay other fees, such as caution money.
Depending on the requirements of individual programmes, students may be required to attend additional training / industrial attachments, for which separate fees will be charged.
Tuition fees are subject to annual review.
Under the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (NMTSS), an annual subsidy up to HK$35,120 (for 2026/27 academic year) has been provided to eligible Hong Kong students. Starting from 2027/28 academic year, only local students who satisfy the CAT I eligibility criteria stipulated by the Education Bureau (EDB) are eligible for the NMTSS subsidy. For details, please click here. Please contact THEi Registry for enquiries (Tel: 3890 8115).

Programme Highlights

9th AFECA Asia MICE Youth Challenge Competition

Our students achieved Second Runner-up in the Asia MICE Youth Challenge 2024, organised by the Asian Federation of Exhibition and Convention Associations (AFECA), competing against 21 teams from nine countries and regions.

Future PR Rising Star Awards (Team Awards)

Our students received the Merit Award in the Future PR Rising Star Awards (Team Awards) 2025, organised by The Hong Kong Public Relations Professionals Association (PRPA), standing out among 16 finalist teams.