Non-local Student Admissions

Hospitality

Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))

Full-time S6 or above Higher Diploma

Programme Code HT114061K

Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))

Programme Edges

Versatile Career Paths

Open doors to various career paths, including marketing, public relations, event management, wedding planning, eSports event management etc.

Practical-oriented Learning for Cultivating Professionals in the Event Industry

Combine practical training with project-driven approaches, comprehensively improve students' hands-on event organization skills and cultivate event and marketing talents.

Professional Recognition

Graduates are eligible to apply for Associate Member of Hong Kong Institute of Marketing (AHKIM). Students can also apply for Student Member during their studies.

Versatile Career Paths

Open doors to various career paths, including marketing, public relations, event management, wedding planning, eSports event management etc.

Practical-oriented Learning for Cultivating Professionals in the Event Industry

Combine practical training with project-driven approaches, comprehensively improve students' hands-on event organization skills and cultivate event and marketing talents.

Professional Recognition

Graduates are eligible to apply for Associate Member of Hong Kong Institute of Marketing (AHKIM). Students can also apply for Student Member during their studies.

Basic Information

The programme aims to equip students with comprehensive technical and professional expertise in marketing and event management. The curriculum encompasses a diverse range of subjects, including Event Management for eSports and Weddings, Digital Media and Livestreaming for Events. It ensures alignment with the latest industry trends, application of technologies and design thinking principles.

Through Work Integrated Learning (WIL), students can seamlessly blend theoretical knowledge with practical workplace applications. The programme fosters students as well-rounded and industry-ready professionals, also hones specialized event organization skills and offers hands-on training in managing large-scale events and major exhibitions.

Mode of Study Full-time

Duration of Study 2 Years

Offering Campus(es) / Venue(s)

IVE (Haking Wong)

Medium of Instruction

Chinese (Putonghua)¹

Professional Recognition

Graduates can apply for Associate Member of Hong Kong Institute of Marketing (AHKIM). Students can also apply for Student Member during their studies.

Remarks

Except some modules in English.

Notes

The programme information is applicable to local applicants. For non-local applicants, please visit here.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

Entrance Requirements

HKDSE

Chinese Language 2

English Language 2

Core/Elective Subject 2

VTC Diploma of Foundation Studies; OR
VTC Diploma of Vocational Education / VTC Diploma of Vocational Baccalaureate; OR
Diploma Yi Jin / Diploma of Applied Education; OR
Relevant and substantial work experience and/or prior qualification(s) obtained in or outside Hong Kong (e.g. assessed through recognition of prior learning and credit accumulation and transfer), with demonstrated ability to undertake sub-degree education; OR
Equivalent

Remarks

Applicants can use HKDSE Applied Learning (ApL) subjects (except ApL Chinese) for admission purpose. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an ApL subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively for admission purpose.
For 2024 HKDSE and before, a "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively; From 2025 HKDSE onwards, Language Proficiency Level A2 or above in French / German / Spanish, N3 or above in Japanese and TOPIK II: Grade 3 or above in Korean are also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. Recognition of Urdu Language subject in 2026 HKDSE Other Language subject (Category C subjects) will be announced later. For details, please click here. One Other Language subject can be counted for admission purpose.
An "Attained" in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at "Level 2" for admission purpose.
If one of the five HKDSE subjects is Citizenship and Social Development, the general entrance requirement would become "Attained" for Citizenship and Social Development and Level 2 or above in four other HKDSE subjects including Chinese Language and English Language. Besides, Level 2 or above in Mathematics Extended Part (Module 1 or Module 2) is also recognised as one of the five HKDSE subjects in fulfilling the general entrance requirement. If applicants have taken both Module 1 and Module 2, either one of the modules (with a higher level) will be counted for admission purpose.
Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Higher Diploma programmes in VTC, subject to their BTEC and IGCSE results.
Applications with work experience and/or prior qualification(s) submitted will be assessed individually by the departments concerned.

Articulation / Employment

Articulation

Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):

BA (Hons) in Public Relations and International Events Management

Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):

Northumbria University, UK: BSc (Hons) Global Business Management^#

^#Please refer to the corresponding programme page in the website of SHAPE for more details.

Career Prospects

Graduates may be employed in the different fields of event management and marketing such as event marketing, marketing communications, public relations coordination, digital marketing, event planning and operations, wedding planning and eSports event management, etc.

Curriculum

Marketing Essentials
Event Marketing and Etiquette
Digital Media, Video Production and Livestreaming for Event
Work-integrated Learning*
Vocational Chinese Communication: Putonghua Conversation and Reports
Essential Workplace Communication: Effective Oral Interaction
Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
IT Essentials - Business

Fundamentals of Management
Quantitative Analysis for Business
Exhibition Design and Event Staging
Event Promotion Essentials
Live Commerce with Design Thinking
Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
Essential Workplace Communication: Digital Written Correspondence
Whole Person Development - Collaboration, Teamwork & Social Engagement

Social Media Marketing for Businesses
Competition Event Management
Professional Workplace Communication: Storytelling and Job Search
Whole Person Development - Enhancing Competencies in the 21^st Century Workplace

Event Budgeting
Wedding Event
Customer Experience Management for Event
Enrichment Module A
Final Year Project
Work-integrated Learning*
Professional Workplace Communication: Proposal and Report Writing

Event and Exhibition Marketing in China
Public Relations and Sponsorship
Event Management for eSports
Final Year Project
Work-integrated Learning*
Enrichment Module B
Professional Workplace Communication: Pitching and Persuasive Presentation

Remarks

Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.

Tuition Fees

The tuition fees for AY2026/27 will be announced at a later stage.

Programme Highlights

Museum Summit 2025: A Global Learning Experience

In 2025, a group of non-local students embarked on an unforgettable journey at Museum Summit 2025, a landmark event where they engaged with world-renowned experts to explore innovative solutions for the evolving opportunities and challenges that museums facing in the 21st century. By participating in the event, students gained practical insights into promoting cultural events, event marketing and planning, laying a strong foundation for their future careers.

Shanghai Commercial – Pok Oi Cycle for Millions 2025

A group of non-local students joined the Shanghai Commercial – Pok Oi Cycle for Millions 2025 which provided a unique blend of sport and charitable event marketing experience to the students. Students honed their ability to design impactful marketing campaigns in a dynamic and community-focused setting. These experiences equipped students with practical skills to excel in event marketing and event management, preparing them for careers in different sectors.