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Department of Design and Architecture
Bachelor of Arts (Honours) in Digital Advertising
Full-time S6 or above Degree

Programme Code DS125111

Bachelor of Arts (Honours) in Digital Advertising

Programme Advantages

Programme Advantages

Programme Advantages

In-depth understanding of theory and principle in advertising

Cultivate students’ creativity and design thinking and able to develop effective advertising solutions.

Programme Advantages

Tight connection with industry practitioners for internship

Practice makes perfect! With knowledge and application of digital advertising.

Programme Advantages

In-depth understanding of theory and principle in advertising

Cultivate students’ creativity and design thinking and able to develop effective advertising solutions.

Programme Advantages

Tight connection with industry practitioners for internship

Practice makes perfect! With knowledge and application of digital advertising.

Basic Information

The programme aims to cultivate students’ creativity and design thinking. Through an in-depth understanding of the theory and principle in advertising and the exploration of knowledge and application of digital advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. Practice makes perfect! We have a tight connection with industry practitioners for internship and we encourage students to excel their creativity through international competitions. Current students and alumni outshined in various local and international advertising competitions e.g. Red Dot Award, HK4As Kam Fan Student Awards.
Mode of Study Full-time
Duration of Study 4 Years
Offering Campus(es) / Venue(s)
THEi1
Admission Score N/A

Professional Recognition

Graduates are eligible to apply for memberships of:
  • The Association of Accredited Advertising Agencies of Hong Kong
  • Hong Kong Designers Association
Remarks
  1. Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.
Notes
  1. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

Entrance Requirements

  • HKDSE
Chinese Language 3
English Language 3
Mathematics 2
Elective Subject 2
Citizenship and Social Development Attained
  • Equivalent*
Remarks
*Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Degree programmes in VTC, subject to their BTEC and IGCSE results.
  1. These are the entrance requirements of Year 1 entry.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively (for 2024 HKDSE and before). One Other Language subject can be counted for admission purpose. Recognition of Other Language subject (Category C subjects) in 2025 HKDSE will be announced later.
  3. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose. The results of relevant ApL subjects will be considered in the application for Degree programmes. Relevant ApL subjects include: Marketing in Global Trade, Practical Accounting for SMEs, Practical Computerised Accounting, Understanding Financial Services, Film and Video Studies / Film and Video, Introduction to Theatre Arts, Multimedia Entertainment Studies, Commercial Comic Art, Infotainment Production, TV Infotainment Production, Radio Host and Programme Production, Understanding Hong Kong Law, Events Planning and Operation, Interior Design / Interior and Exhibition Design, Computer Game and Animation Design, Introduction to Cantonese Opera, Fashion and Image Design / Fashion Image Design, The Essentials of Dramatic Arts / The Essentials of Theatre Arts, Magazine Editing and Production, New Media Communication Strategies, Entrepreneurship for SME, Marketing and Online Promotion, Accounting in Practice, Public Relations and Communication, Business Data Analysis / Data Application for Business, Internet of Everything Application, Creative Advertising, Medical Laboratory Science, Railway Studies, Display and Jewellery Design, Film and Transmedia, Accounting for e-Business, Child Care and Development, Constructing Smart Cities, Digital Comic Design and Production, PR and Multimedia Communication, Data Application for Business, Airport Passenger Terminal Operations, Exercise and Fitness Coaching, Tech Basics, Popular Music Production, Digital Media and Radio Production, Food Innovation and Science, Rehabilitation Care Practice, eSports Technology, Applied Learning (Vocational English) - English for Service Professionals, Applied Learning (Vocational English) - English Communication, Digital Brand Communication, Multimedia Storytelling, AI in Business, AI and Robotics, Creative English - Biz and Media, Creative English - PR and Marketing.
  4. An “Attained” in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at “Level 2” for admission purpose.
  5. HKDSE Liberal Studies at Level 2 or above will be recognised for meeting the subject requirement of Citizenship and Social Development.

Articulation / Employment

Career Prospects
Upon completing the programme, students will possess professional advertising skills with a strong marketing acumen and awareness of new media technologies which are essential requirements in conducting advertising campaigns, digital marketing, branding design, interactive and online advertising, as well as transmedia and graphic communication design in the industry. They could be the next Creative Director, Brand Consultant and Designers.

Curriculum

  • Types & Images
  • Media Aesthetics
  • Semiotics
  • Advertising and Marketing Principles
  • Storytelling
  • Interface Design
  • Modern Cinematography and Virtual Reality
  • GE Core Module: English for Academic Studies 1
  • GE Core Module: Chinese 1
  • GE Core Module: Creativity & Innovation in Society 
  • Copywriting and Content Strategy
  • Media Morality
  • Animation
  • Consumer Behaviour to Conversion Strategy
  • Corporate Identity and Branding
  • M-Commerce and Social Media Strategy
  • Programme Elective 1
  • GE Core Module: A.I. and Blockchain in Society & Work
  • GE Core Module: Entrepreneurial Mindset
  • GE Elective Module 1#
  • Work Integrated Learning*
  • Digital Marketing
  • Design Studio in Digital Era 1
  • Design Studio in Digital Era 2
  • Data Analytics, ROI & Reporting
  • Programme Elective 2
  • GE Core Module: English for Academic Studies 2
  • GE Core Module: English for Professional Purposes
  • GE Core Module: Chinese 2
  • GE Elective Module 2#
  • Design Management
  • Crowdsourcing & Platform Business
  • Design Studio in Digital Era 3
  • Final Design Studio
  • Dissertation 1
  • Dissertation 2
  • Programme Elective 3
  • GE Elective Module 3#
  • GE Elective Module 4#
Remarks
  • Please visit THEi’s website to learn more details of the GE Elective Modules.
  • Students are also required to complete the Work-integrated Learning module before a Bachelor Degree is awarded.

Tuition Fees

Tuition Fee per Credit Point (HK$)
$3,300
Remarks
  1. The study duration of Degree programmes is normally 4 years. The tuition fees of Degree programmes are charged according to the number of credit points taken during a semester. Students have to complete at least 120 to 132 credit points for graduation.
  2. In addition to tuition fees, students will be required to pay other fees, such as caution money, students’ union entrance fees and annual fee.
  3. Depending on the requirements of individual programmes, students may be required to attend additional training / industrial attachments, for which separate fees will be charged.
  4. Tuition fees are subject to annual review.

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